6 Social Media Statistics to Improve Your Marketing Strategies

Social Media has become the pivotal point of digital marketing strategy. Have you tried to improve your marketing strategies through current trends and social media statistics?

Giants like Facebook and Twitter have taken over all other forms of online marketing and have delivered ecstatic results for businesses all around the globe.

This has tremendously increased the importance of Social Media for businesses of any size. The importance can be confirmed through the overwhelming statistics.

1. General Social Media Statistics

Over 93% of marketers use social media for business, with a few exceptions like Apple, which has until now refrained from using social media as a marketing tool.

This belief in social media is due to the fact that most of the consumers of all diversified goods are active online. In fact, 72% of all internet users are active on Social Media!

The importance has increased further with the mobile revolution. The smartphone has given the power of the internet to the remotest of users and created a whole new and expanded market for businesses to target.

77% of marketers believe that mobile marketing is the core to their business and rightly so as people spend more time on their smartphones than on laptops or notebooks.

Indonesia has paved the way for Social Media Marketing by becoming the largest market for the same.

In a way, it is the Social Media Capital of the world.

According to a Slideshare presentation, it records Twitter users send 6000 tweets per second and has the 4th largest Facebook population in the world. This is just one country so; imagine how big the global scenario would get.

As the importance of social media marketing surges, I present you with 6 social media statistics that will help you create a better and more effective Social Media marketing strategy for your business.

2. Facebook Statistics

Facebook has become the first choice for any business to engage with potential customers. More than 200 million businesses use Facebook’s applications and free tools. Most of them easily find their target audience and craft campaigns aiming to trigger potential sales on the platform, making use of these Facebook marketing statistics.

  • Facebook is the world’s third-most downloaded app which makes it a go-to app for digital marketers to include it in their monthly social media strategy.
  • 11 billion individuals are potentially reachable through Facebook advertising. While a Facebook user clicks on an average of 8 ads a month.
  • There are 250 million Facebook Shops worldwide, with more than a billion monthly active users. If this isn’t shocking enough for you, this is not it. A massive 44% users admit that their buying decision is influenced by Facebook.
  • Engagement rates on a video post increases interaction by 600% on Facebook. Also, about 81% of businesses share videos on Facebook making it evident how important Facebook video posts are for Facebook Marketing.
  • With 2.96 Billion monthly active users out of which 98.5% of users access Facebook from mobile devices.
facebook stats in 2023

3. LinkedIn User Facts

LinkedIn is the best platform for your business to generate more targeted leads and sales. It has a lower percentage of users than Pinterest, Google+, Twitter or Facebook with a current base of just over 900.2 million users. LinkedIn demography statistics.

This means that the probability of your word reaching the users is far more.

  • Statistically, over 58 million companies have their presence on LinkedIn in one way or another. Moreover, there are 2 new professional accounts are created every second.
  • LinkedIn has powerful tools like endorsements and groups which can help you to build a reputation or credibility and quality for your business. Currently, there are over 1 Billion LinkedIn endorsements, showing the growing popularity of the platform as a benchmarking tool.
  • LinkedIn lead generation forms has up to 3x conversion rates compared to any social media platforms. About 62% of B2B marketers generate leads on LinkedIn successfully.
  • 92% of B2B marketers have LinkedIn included in their digital marketing mix. While 97% of B2B marketers use LinkedIn to help drive their content marketing strategy.

If any business is serious about increasing sales, revenue and business relationships, based on these LinkedIn statistics, they need to spend more time on LinkedIn than other social media channels and work on building their professional networks.

LinkedIn statistics in 2023

4. Twitter Activity

Twitter usage statistics show that Twitter’s brand value growth rate in 2022 is 85%, with a monthly user total of 363 million. Twitter is widely used by professional marketers trying to engage with buyers, according to social media statistics in early 2023.

  • 49% of US adult Twitter users post lesser than 5 times in a month, but still, the effects of Twitter on Social Media marketing are huge as it is the largest online community.
  • The Twitter user spends 5.1 hours a month on Twitter. If we break it down, it means that an average Twitter user spends 10 minutes on the platform daily.
  • Hashtags can be both a boon and a bane for Twitter users, depending on how they use them. Using 1-2 hashtags can get you 21% more Twitter engagement. Tweets with more than 2 hashtags might have 17% lesser engagement.
  • One of the Twitter statistics shows that an online marketer can benefit from is that 67% of B2B marketers use Twitter as a digital marketing tool.
  • Companies using Twitter for customer service see a 19% lift in customer satisfaction.

Twitter also provides one powerful module where businesses can analyze every tweet’s engagement & impression ratio called Twitter Analytics.

Twitter has immense possibilities for brands and individuals to communicate with their audience quickly. We hope that you make the most of these Twitter facts for growing your business.

Twitter Statistics in 2023

5. Social Media Advertising Statistics

Social media channels like Facebook, Twitter, and LinkedIn & YouTube allow business to promote their brands through various forms of advertising. To make it easy for you, we have compiled a few social media advertising statistics that will help you plan out your marketing strategies in an informed manner.

social media advertising statistics

This process has had tremendous success as businesses are able to base their ad campaigns on extensive research which is done by tapping into individual interests and inclinations of the users.

These statistics for social media marketing are utilised by marketers all over the world to come as close as they can to achieving their marketing objectives.

  • Facebook has over 10 million active advertisers as of 2023. While on an average, a Facebook user clicks on 12 ads every month.
  • A survey conducted for Advertising & Media agencies, it was found that, 44% responded thought the image ads and short video ads on Facebook were the most successful.
  • Instagram marketers spend 69% of their budget on influencer marketing on Instagram. This helps an enormous 83% of consumers to discover new products or services using Instagram.
  • Around 164 million ads are shown on Twitter daily, with the lowest cost-per-mile (CPM) of all major social media channels.
  • Sponsored InMail has an opening rate of 52% on LinkedIn. LinkedIn Message Ads have a 40% conversion rate.
best social platform to advertise in 2023

6. New and Rising Social Media Platforms

In recent years, numerous new social media channels have emerged and had a great deal of success with social media marketing and advertising.

This has been possible because these sites have provided the modern internet user with more niches and specialized social options which has made them popular.

Digitalinsights.in conducted a detailed survey and came out with interesting social media statistics. Instagram is pretty young – 69.1% of the registered users are under 35 years old. Shopping is a top priority for 48% of Pinterest users, spending up to two times of other social shoppers.

Mobile optimization is also a new and rising force in the field of social media marketing. YouTube has close to 90% visits from mobile users for it’s overall traffic. This shows the sharp rise in mobile penetration into social media.

Google+ is also seeing increasing positive reviews when it comes to interactions between a brand and a user. 53% of such interactions turned out positive.

Blog marketing has seen a sharp rise when it comes to finding leads. According to survey blog marketing generated 80% of all the leads for B2B Marketers.

These statistics for social media marketing indicate that new and rising platforms, using the best social media tools are a wise investment option if you choose the right platform for your campaigns.

Author: Pragnya Singh

Pragnya Singh is a SaaS content marketer at SocialPilot who is always thriving in bringing quality traffic to the website using data-driven content marketing. She enjoys listening to music and exploring new places in her spare time.