Categories Facebook, Growth Hacks

How to Use Facebook Marketing for Small Businesses in 2023

Are you a business owner searching for ways to increase your business sales and get more clients? Do you know about Facebook marketing for small businesses and how you can use it to generate more sales?

If you are interested in learning how this post is for you.

Facebook is one of the most popular social media of the 21st century, having a high user count. According to a report by Facebook Business, over 2.9 billion people actively use Facebook monthly.

Digital marketing has made social media more interesting and useful to business owners.

For instance, a few years back, most of us used Facebook just to see posts of distant friends and families. But thanks to digital marketing, the platform has become a hotspot for online businesses, especially small to medium-sized businesses.

That said, one of the limitations for small businesses is the limited funding.

Capital affects every area of a business and can limit a business’s reach. Facebook marketing for small businesses is one of the ways you can eliminate that setback.

Before going into details of how you can gain a lot of audiences with this method, let’s understand what Facebook Marketing is.

What Is Facebook Marketing?

Facebook marketing allows businesses to employ online tools to reach their audiences.

Facebook Business reports that 1.79 billion people use the platform to connect with families, colleagues, and friends every day. This allows your small business to sell to audiences/customers outside your usual sales radius.

You must be thinking won’t your business be all over the place and not reach the right people? To eliminate your worries, Facebook marketing has a feature that targets your audiences based on their search histories and cookies.

Posts are made just the same way you can share a picture of your new dress for your friends and followers to see. It is not automatic and requires a clear plan to draw these people to your business.

Now you can see the opportunities in using Facebook marketing for small businesses. Staying on track, what is the importance of Facebook Marketing to businesses?

Importance of Facebook Marketing

Several advantages are attached to using Facebook Marketing for small businesses. Some of these are listed below:

1. Measuring Your Growth

Using Facebook Marketing gives you the benefit of monitoring your business growth. Like most social media platforms, you can access your post’s reach and check how many clicks it received.

These analytics can be useful to determine what your audiences engage with the most.

For example, for every creator post you publish, you are provided with analytics that shows your post’s impression.

A post impression is a total of accounts where your post has appeared on feeds. The higher the impression, the more your business media reach.

Measuring Your Growth

2. Find Target Audiences

With over 2 billion monthly visitors on Facebook, finding individuals interested in your product is much easier.

As a social media platform, Facebook allows interaction between you and your customers. This makes it easy to satisfy customers and present your product more gloriously.

3. Build Your Brand

Facebook Marketing is an effective way to build your business brand and know your competitors.

How to Use Facebook Marketing for Small Businesses?

To use Facebook marketing for small businesses, there are certain things you must put in place.

With the following steps, you will be connected to your audiences and potential customers in no time.

1. Create a Facebook page

The first thing to do is to create a Facebook Business page. This requires creating a personal account first, or you can use your existing one. Not to worry, your personal information will not show on your business page.

2. Setup Your Page

The next key step is to curate your business page. Think of it as design work and build your profile to represent your business. Ensure that the information on your page is up to date.

3. Add Images

After filling in the necessary information, upload images of your business logo. This is to show your followers what your brand is about. This is a step towards brand building.

4. Modify Settings

Check your business settings and ensure everything is customized correctly.

5. Form a Marketing Strategy:

Facebook marketing cannot start without a plan on how to reach your goal. Your major goal as a small business is to grow and increase sales. Draw up plans to achieve this. Go through your plans and eliminate unnecessary details. To create a marketing plan/strategy, you must do a lot of research.

The process of creating this plan involves:

a. Highlight Your Target Audience: Focus on the group of people that are interested in your product/services. This reduces the number of audiences but increases the chances of landing a sale. If you are interested in a certain location, find the number of users from that area. If your product is age dependent, focus on your target age group. To succeed in a specific industry, understand and cater to the unique needs of your niche audience. Penn Tool Co exemplifies this approach by targeting professionals in the metalworking community, establishing trust as a reliable supplier of the best milling machine, and cultivating a loyal customer base.

b. Set Targets: Set achievable targets and try your best to meet them. Consistency is the best way to achieve your sale using Facebook marketing for small businesses.

c. Create a Call-To-Action: In your attempt to make sales, your buyers should know what to do to buy your product. Have a clear CTA like ‘buy here’ or ‘shop now’ that makes purchases easy for your customers.

Create a Call-To-Action

d. Facebook Ads: Setting up Facebook ads is an option to consider if you want to boost your audience quickly. Using Facebook ads for small businesses is common among startups and is a trusted way to present yourself to a wider audience.

Have you, at any time, seen a post with a ‘sponsored’ tag while scrolling through Facebook? That is an example of Facebook ads. Through this service, you can introduce your business to individuals worldwide.

Facebook Ads

6. Content Creation

Without content, there is no audience. You can follow a common trend and invite friends and family to like your page. However, without real content, you will not land customers. Your content will be dependent on your target audiences.

Getting Started with Facebook Marketing

If you are new to Facebook Marketing or social media marketing, then you need Facebook marketing tips. These tips will enlighten you on the ‘dos and don’ts’ of Facebook marketing for small businesses.

1. Optimize Your Business Page

Beyond setting up a page for your small business, updating the information is important. Optimizing your page every three months can make it more attractive and show how dedicated you are to your brand.

2. Be Creative

Do not be shy to be creative; spice things up on your page. Be intuitive, and take your time posting content. Ensure that you pause and examine your post from your customers’ points of view.

3. Be Purposeful

Avoid posting personal information or details on your business page. Be coordinated, and do not publish posts that do not have direct effects on your business. As a small business, building your brand is important, and so is your brand image.

4. Use Facebook Ads

Facebook ads and sponsored posts are the right tools to improve your business audience. They are not free but are like investments that can take your small business to the next growth phase. If you’re experiencing difficulties setting up your advertisement dashboard, a Facebook ads dashboard template may be the right choice.

Use Facebook Ads

5. Create a Content Calendar and be Consistent

Have a content calendar for personal accountability. This ensures consistency in the number of times you post and even in the quality of your posts. By creating a content calendar, it shows the activities of your business at every time.

You can check out SocialPilot to make your business marketing on social media easy and productive.

Create a Content Calendar

The tool comprises features geared towards helping you set goals and achieve them like the scheduling and publishing posts feature. With this, you can get a clear snapshot of all your posts for Facebook; either for the day, week, or month. And thanks to this, you no longer need to deal with complicated Excel or Google sheets.

6. Add Visual Content

Most text posts do not convert audiences as needed and should not be your preferred posting form. Implement visual posts, photo, or video posts. Make them interesting and attractive.


Thousands of businesses worldwide offer similar services and products to yours. To thrive amidst this competition, businesses must be equipped with relevant and productive tools. One of these is the proper use of Facebook marketing.

As described above, you can take steps as a business owner who is new to social media marketing. Many businesses are reaching out to their customers via social media platforms and doubling their revenues. If you want to achieve similar results, SocialPilot can be a great way to help get you started.

Frequently Asked Questions

Is Facebook Business free?

Yes, Facebook Business Page is completely free. This is a free resource capable of helping you connect with potential customers and to help grow your business and audience.

Can I sell directly from Facebook?

With Facebook’s Shops, you can showcase and sell your products on the platform. You can make your shop in the Commerce Manager. This platform allows you to manage your sales and inventory on Facebook.

Does Facebook marketing actually work for small businesses?

Facebook marketing can be a great tool for small businesses. By using the right metrics and targeting the right audience, you will be able to reach your customers, cut through all the noise and grow your business.

Author: Siddhant Mehandru

Siddhant Mehandru is a data analytics expert who runs Eaglytics, a consulting firm that offers end-to-end data services. He previously worked as a business analyst at JPMorgan Chase and graduated from one of India's top engineering colleges.