8 Facebook Publishing Tools to Schedule, Manage, and Optimize Content

Managing multiple Facebook pages and maintaining a consistent posting schedule can be overwhelming, especially when juggling multiple social media platforms.

That’s where Facebook publishing tools come in. As someone who’s spent years testing and analyzing these tools, I know they can save you time, streamline content management, and boost your brand’s social media marketing game.

The problem? Many tools are expensive, complicated, or not tailored to your needs. Whether you’re looking for automated publishing, content management, or a user-friendly dashboard, there’s no one-size-fits-all solution.

That’s why it’s crucial to pick the right publishing tool on Facebook that fits your business needs.

Let’s dive into the eight best tools to help you manage your Facebook page like a pro!

Top 5 Facebook Publishing Tools at a Glance

Here’s a quick overview of the top 5 Facebook publishing tools, highlighting their key features and pricing to help you choose the best fit for your needs.

1. Meta Business Suite

Best for:

Freelancers, Small businesses, Content creators, Social media managers, and Agencies.

Rating:

4.2/5 (G2) & 4.4/5 (Capterra)

Platform Integrations:

Facebook and Instagram.

Key features:

• Post Scheduling
• Content Calendar
• Insights & Analytics
• Multi-Page Management
• Publish Facebook Stories

My Review:

As a social media expert, I know Meta Business Suite is a valuable tool for managing Facebook pages. It’s a free tool that lets you schedule posts, manage content, and track performance directly within the Facebook ecosystem.

One of MBS’s standout features is the content calendar, which helps you plan posts and maintain a consistent posting schedule. It also provides deep insights into performance metrics—perfect for understanding what’s working with your Facebook audience.

However, it’s not all perfect. The interface can be clunky, especially when managing multiple Facebook accounts, and lacks advanced team collaboration features.

In short, if you’re looking for a user-friendly Facebook publishing tool without extra costs, Meta Business Suite is incredible. However, it might not be the best option if you need advanced features like bulk scheduling or detailed analytics.

Pricing:

Meta Business Suite is a free tool.

Pros and Cons:

Kumar a. (5 stars)

The best feature is the reports and analytics given by facebook, it provided us with insights to make decisions for our marketing . It is easy to setup and get going.

B. S. B. (1 star)

Most metrics that should be simple to review are difficult to find and then understand for sure. Some reported metrics seem wrong.

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2. Sprout Social

Best for:

Large businesses, Enterprises, Brands, Big teams, and Businesses.

Rating:

4.4/5 (G2) & 4.4/5 (Capterra)

Platform Integrations:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, Pinterest, and TikTok.

Key features:

• Advanced Post-compose Dashboard
• Smart Inbox
• Sprout Queue
• Bulk Schedule up to 350 Posts
• Team Collaboration

My Review:

Sprout Social is one of the most powerful Facebook publishing tools I’ve used. It offers an array of features, from content scheduling to advanced analytics. The content calendar and bulk scheduling are perfect for Brands or teams managing multiple Facebook accounts.

I particularly love its team collaboration features; assigning tasks, reviewing posts, and streamlining approvals has never been easier. Plus, its performance insights are detailed, helping you track Facebook posts and audience engagement efficiently.

However, it’s not without its flaws. The tool is more expensive than others, and the interface can initially feel overwhelming.

In short, if you need a tool with advanced features, in-depth reporting, and a user-friendly interface for managing multiple social media accounts, Sprout Social is the better choice. But Sprout may not be your tool if you need a budget-friendly tool with a minimal  learning curve.

Pricing:

Sprout Social’s pricing plans are as follows: Standard ($249 per seat/month), Professional ($399 per seat/month), and Advanced ($499 per seat/month). For large Enterprises, you need to contact Sprout for pricing.

Pros and Cons:

Ashley E. – 5 Stars

I love that Sprout Social was easy to set up and allows for easy posting/scheduling. The tool is very user-friendly and it didn’t take long to grasp its use. I was able to create an account and get posting the same day! It was very quick to integrate with our other tools such as Salesforce.

Chelsea S. – 2 Stars

A LOT of features (including some of the best features Sprout has to offer) are hidden behind levels of payment. It’s super pricey, even just for basic plans with basic features. Plus, the mobile app needs help. It seems there’s always a glitch with the mobile app – captions not copying when you go to IG to post, long loading time for mobile publisher posts.

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3. Hootsuite

Best for:

Brands, Large enterprises, Large businesses, and Multi-locational brands.

Rating:

4.2/5 (G2) & 4.4/5 (Capterra)

Platform Integrations:

Facebook, Instagram, Threads, Twitter, TikTok, LinkedIn, Pinterest, and YouTube.

Key features:

• Bulk Scheduling
• Content Calendar
• Advanced Analytics
• Team Collaboration
• Social Media Monitoring

My Review

Hootsuite has been one of my go-to tools for managing Facebook posts and campaigns, especially when handling multiple Facebook accounts.

Hootsuite excels in bulk scheduling, allowing me to plan and post content across multiple platforms all in one place. The content calendar is easy to navigate, making managing and tracking posts simple. I love the analytics—detailed insights help measure engagement and optimize my Facebook content strategy.

However, Hootsuite can feel overwhelming due to its wide array of features, and it’s on the pricier side, especially for smaller teams or freelancers.

In short, if you need a comprehensive tool for scheduling posts and analytics across platforms, Hootsuite is a great choice. But for a more budget-friendly and straightforward solution, it might not be for basic Facebook publishing needs.

Pricing:

Hootsuite offers three pricing plans: Professional ($99 per month/10 social accounts), Team ($249 per month/20 social accounts), and Enterprise (Custom/50 social accounts).

Pros and Cons:

Alexia L. – 5 Stars

I love that I am able to post on all platforms at once and customize each experience with tailored tags, hashtags, and other mentions. It makes it much easier when I can add links to Facebook and LinkedIn that allow it and customize differently for Instagram since characters tend to be shorter and link process is different.

Alexandria K. – 3.5 Stars

I prefer using Meta Business Suite for scheduling Facebook and Instagram posts, I am more used to it and it feels a bit more user friendly. I will always view platform analytics directly from the platform instead of Hootsuite due to personal preference.

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4. SocialPilot

Best for:

Agencies, Small to medium-sized businesses, and Social media managers

Rating:

4.5/5 (G2) & 4.4/5 (Capterra)

Platform Integrations:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Threads, and TikTok.

Key features:

• Advanced Facebook Post-Scheduling
• Schedule Posts, Stories, and Reels
• Bulk Schedule up to 500 Posts at Once
• Best Time to Post on Facebook Finder
• Content Calendar
• AI-Powered Caption Generator

My Review

SocialPilot has been a fantastic choice for managing Facebook publishing; it offers an intuitive content calendar and bulk scheduling feature that helps streamline my workflow.

As a social media manager, scheduling posts across multiple Facebook accounts saves me time. The analytics and reporting features are helpful. I also like how it simplifies team collaboration, making assigning tasks and managing content easy.

In short, if you need an affordable, straightforward tool for Facebook content management with advanced analytics and bulk scheduling, SocialPilot is an excellent choice. However, it may not be best to need Facebook ad management.

Pricing:

SocialPilot offers four pricing plans: Essentials ($30 per month for 1 user), Standard ($50 per month for 3 users), Premium ($100 per month for 6 users), Ultimate ($200 per month for unlimited users, and Enterprise (Custom).

Pros and Cons:

Kaitlyn K. – 5 Stars

SocialPilot was the 3rd platform I tried and I’m so relieved to say I have no plans of leaving any time soon. Where other sites have fallen short, SocialPilot continues to rise above the rest with its ease of use and multitude of features. Each platform can be customizable, scheduling is easy (and not limited to 28 days like some apps) The customer service has been incredible. While I’ve only had to reach out a couple of times, they were quick to respond and resolve issues. I also appreciate that it’s easy and affordable to build my package as my clientelle grows.

Marty S. – 4 Stars

Some end-user involvement is required to achieve above-par results. Sometimes LinkedIn or FaceBook make changes that require us to re-sync, but that’s only a click to do.

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5. Buffer

Best for:

Individuals, Small businesses, Freelancers, and Startups

Rating:

4.3/5 (G2) & 4.5/5 (Capterra)

Platforms Integrations:

Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Shopify, Threads, TikTok, Twitter / X, YouTube

Key features:

• AI Assistant
• Custom Content Creation
• Automated Scheduling Plan
• Integrations for Visual Content Resource
• Post Scheduling Calendar

My Review

Buffer has been my go-to tool for Facebook publishing due to its simplicity and efficiency.

Buffer is great for scheduling multiple Facebook posts across different accounts with just a few clicks. The content calendar feature helps me organize everything and ensures a consistent posting schedule. The analytics are helpful but not as deep as I would like compared to more advanced tools.

I like its user-friendly interface and ability to streamline posting across various platforms, not just Facebook. However, the lack of advanced features like ad management or bulk scheduling for higher-volume users can be limiting.

In short, Buffer is an ideal, budget-friendly Facebook publishing tool for SMBs and freelancers seeking a simple scheduling solution. However, for those needing more advanced features like detailed reporting or team collaboration, it may not suit your needs.

Pricing:

Buffer offers two pricing plans: Essentials ($6 per month/channel) and Team ($12 per month/channel). There is also a Free plan.

Pros and Cons:

Tracy W. – 3 Stars

Buffer is extensively used in our company in marketing and corporate communication departments. It enables users to schedule and track scheduled posts across all major social networks. The analytics are great that show the performance of each post and aslo buffer is pretty affordable.

Victory J. – 2 Stars

The mobile app isn’t as seamless as the web version. I guess this isn’t an issue for many as most people prefer to work on their computers. I do a lot of repetitive tasks on the move so it kind of is a big deal for me.

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6. Agorapulse

Best for:

Small to Medium Businesses, Marketing Agencies, Retail, and E-commerce.

Rating:

4.2/5 (G2) & 4.6/5 (Capterra)

Platforms Integrations:

Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, and TikTok.

Key features:

• Advanced Scheduling
• AI-Assistant
• Visual Content Calendar
• Automatically Schedule the First Comment
• Bulk Facebook Post Scheduling

My Review

Agorapulse is one of my favorite tools for managing Facebook publishing, especially in community management.

Agorapulse’s inbox feature is a standout, allowing me to monitor comments and messages in one place, making engaging with the Facebook audience easy. The content calendar helps keep track of posts, while the bulk scheduling feature is perfect for handling large volumes of content.

I also love the advanced analytics, which gives me detailed insights into the performance of my Facebook posts. However, the platform can feel overwhelming, especially with its wide range of features. It’s also pricier compared to other Facebook publishing tools.

In short, Agorapulse is great for agencies or marketing teams needing community management and detailed insights. If you’re looking for a more straightforward and budget-friendly tool, it might not be a better choice for basic Facebook publishing.

Pricing:

Agorapulse offers four paid plans: Standard ($99 per month), Professional ($149 per month), Advanced ($199 per month), and Enterprise (Custom). There is also a Free plan.

Pros and Cons:

Sandra H. – 4 Stars

Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.

Verified User in Government Administration – 2 Stars

The tool is generally very glitchy. Notification emails don’t always lead to the post that needs approval. Posts will not go out sometimes for no apparent reason. I’ve reported multiple issues with posts and it is with the tech team for bug submissions and has been for months. At least you get a notification when a post doesn’t go out vs earlier in the year it just wouldn’t go out and you would have no idea unless you checked.

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7. CoSchedule

Best for:

Content marketers, Bloggers, Agencies, SMBs, and Enterprises

Rating:

4.4/5 (G2) & 4.4/5 (Capterra)

Platforms Integrations:

Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, Google Business Profile, Mastodon, Bluesky.

Key features:

• Content Calendar
• Editorial Calendar
• Social Media Automation
• Post Optimization
• Bulk Scheduling

My Review

CoSchedule has been a great tool for organizing and scheduling Facebook posts; its content calendar feature is a lifesaver. I can easily map out my Facebook content for the week, ensuring a consistent posting schedule.

The social campaign feature sets CoSchedule apart, which allows me to plan and coordinate all my social media efforts from one place, especially when running Facebook campaigns alongside other platform efforts.

However, it’s not without its downsides. The tool can be a bit pricey for smaller teams or businesses, and while it’s fantastic for content planning, it lacks some of the deeper Facebook analytics.

In short, if you need an easy way to organize and schedule your Facebook posts with a focus on content planning, CoSchedule is perfect. However, it may not be the best fit for more comprehensive tools with analytics and community management.

Pricing:

CoSchedule offers four paid plans: Social Calendar ($29/month per user), Agency Calendar ($59/month per user), Content Calendar (Custom), and Marketing Suite (Custom).

Pros and Cons:

Verified User in Marketing and Advertising– 4.5 Stars

CoSchedule Marketing Suite impresses me with its all-inclusive arsenal of marketing tools, harmoniously working together to simplify campaign planning, automate workflows, foster collaboration, and maximize marketing effectiveness, ultimately boosting efficiency and achieving outstanding results.

Verified User in Retail – 3 Stars

I dislike that you have to pay extra if you want a space for ideas vs calendar items. I also feel like it’s a bit messy in execution. I lean towards Trello.

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8. Post Planner

Best for:

Small businesses, Marketers, Social media managers, Individuals, and Brands

Rating:

3.9/5 (G2) & 4.1/5 (Capterra)

Platforms Integrations:

Facebook, Instagram, Google My Business, LinkedIn, Pinterest, X/Twitter, TikTok and YouTube.

Key features:

• Queue Facebook Posts for Months in Advance
• Content Curation
• Post Recycling
• Bulk Schedule Multiple Posts
• AI Writer

My Review

Post Planner has been a valuable tool for efficiently managing Facebook publishing

What stands out is its content discovery feature, which curates popular and trending content that’s perfect for Facebook posts. It helps me quickly plan and schedule posts using its content calendar, ensuring a consistent posting schedule.

The post-optimization feature allows me to target my Facebook audience by recommending the best publishing times. However, it lacks advanced features, like detailed analytics or community management tools, essential for more extensive campaigns.

In short, Post Planner is ideal for small businesses or freelancers who need an easy way to schedule and optimize Facebook posts without needing advanced features. It may not be a better fit for a more robust solution with deeper insights.

Pricing:

Post Planner has three paid plans: Starter ($12 per month/user), Growth ($49 per month/2 users), and Business ($79 per month/5 users). It also offers a Free plan with limited capabilities.

Pros and Cons:

Nathan J.– 5 Stars

There are many things I could put here, but I feel the customer support has been better than almost any experience elsewhere. If I am ever confused about a function, the CS answers quickly and correctly. No crazy over-the-top fake empathy or any of that annoying stuff.

Poorvaa M. – 3.5 Stars

The Post Planner app is an excellent tool for managing social media content efficiently. With its user friendly With it’s user friendly interface and scheduling features it makes planning and posting content a breeze. It has allowed me to The to schedule posts across multiple platforms simultaneously saves time and ensures a consistent online presence. I would suggest it’s a must have tool for anyone who is into social media marketing.

Which Facebook Publishing Tool Are You Picking?

And that’s a wrap! Here’s the key takeaway: choosing the right Facebook publishing tool is crucial for streamlining your content and engagement strategies. Suppose you need advanced features like analytics and community management. In that case, Sprout Social and Agorapulse are the best bets—they offer in-depth insights and robust tools for larger teams and multiple accounts.

Buffer and SocialPilot make scheduling and managing Facebook posts easy for those seeking simplicity, offering just enough features to plan and track performance without overwhelming you. If you’re on a budget or want to focus on content curation, SocialPilot and Post Planner are cost-effective and perfect for discovering and scheduling trending content.

Ultimately, the right tool depends on your goals—advanced performance insights, team collaboration, or easy content scheduling. Pick the one that aligns with your needs, and your Facebook marketing strategy will thank you!