Categories Tech & Tools

10 Facebook Tools to Help You Build Your Brand in 2024

To make your Facebook marketing campaign a hit, you need a thoroughly laid-out strategy, planned execution, and the right Facebook tools to track the results.

Ranging from Ads manager for detailed campaign planning and execution to analytics tools that share a detailed analysis of audience behavior and engagement rates, these tools can amplify your marketing efforts.

Whether you’re launching a new product, aiming to increase brand awareness, or looking to engage with your audience more effectively, these tools should be a part of your strategy.

We have shortlisted the top 10 tools for Facebook that you can use to achieve business objectives and foster meaningful connections with your audience.

How we analyze & select these Facebook Tools:

This list of exceptional Facebook tools has been formulated through in-depth research and experiential analysis. We have considered various aspects of the tool, such as user engagement, G2 ratings and reviews, price points, and scalability. The list ranking also reflects the evaluation of these tools’ competencies in automation, content production, visualization, analytics, and collaborative features. Our goal in curating this list is to enable marketers to choose tools that will help scale their business.

SocialPilot

SocialPilot is an advanced Facebook tool that enables you to create and schedule posts, track performance, and engage with your audience across multiple accounts from a single space.

It’s an all-in-one tool with amazing Facebook-centric post customization options that enable you to schedule Facebook posts, stories, and Reels, saving you from the hassle of manual publishing.

Every feature of SocialPilot is created to simplify Facebook marketing and beyond. This is why SocialPilot is used by over 13,000 users and is always rated 4.5/5 on the software review platform G2.

Best for: Marketing Agencies, SMBs, Multi-Location Brands & Professionals

SocialPilot’s Facebook management Key Features:

  • Multi-Account Publishing: Publish and Schedule posts across multiple FB accounts
  • Analytics & Reporting: Advanced Facebook analytics and reporting features to track growth
  • Facebook Engagement: Respond to Facebook messages, comments, and reviews seamlessly
  • Team & Client Collaboration: Effective Feedback and approval features to collaborate better

Other Prominent Feature:

  • Advanced Facebook Scheduling: Seamlessly create, schedule, and publish Facebook Reels, Stories, and regular feed posts from a unified dashboard, ensuring consistent posting.
  • AI Facebook Post Generator: Leverage the power of the AI Assistant to generate Facebook post ideas, captions, and hashtags at a breakneck speed.
  • Advanced Facebook Analytics: Effortlessly track and report the effectiveness of your Facebook marketing efforts with clearly defined page and post metrics.
  • Content Calendar: Create, schedule, and visualize your Facebook posting plan on an interactive calendar view to manage long-term campaigns across weeks and months.
  • Content Library: Save and access all your Facebook post assets and ideas in the Content Library for easy drafting, editing, and scheduling.
  • Team and client approvals: Amazing approval and feedback workflows make post-level collaboration with clients and teams easy.
  • Social Media Inbox: Manage conversation on all networks, including Facebook, with Social Inbox. Easily track, organize, and respond to Facebook comments, reviews, and messages.
  • Bulk Scheduling: Easily bulk schedule and manage up to 500 posts at once across multiple social media platforms and accounts, including Facebook, to ditch the daily posting tasks.

What do our users say?

Weronika K.

It is very easy to use and combines all your social media accounts. I used it to manage posting on my Facebook page. This is the cheapest and most functional software that makes managing your accounts easier.

Kristyn F.

I’ve been using SocialPilot for a few weeks now (after using Hootsuite for years), and I gotta say that I’m impressedWhat I like most is their ANALYTICS – by far. They save me a lot of time, they’re detailed, and the reports are easy for my clients and me to read and understand. Their browser extension tool is helpful too!


Meta Business Suite

Best for: Small and medium-sized businesses and creators.

Meta Business Suite is a tool developed by Meta Platforms to streamline and enhance the management of pages and Facebook business accounts. With this tool, you can easily create and run ads for all your accounts and track performance insights from one cohesive dashboard.

What’s more?

You can create Facebook posts, schedule and publish them for all your accounts, manage messages and bulk uploads, get suggestions on growing, and so much more. By reducing the hassle of managing multiple Facebook business profiles and pages, Meta Business Suite enables businesses to save time, improve decision-making, increase productivity, and effectively engage with their target audience.

Pricing: Meta Business Suite is a free tool.

Key Features:

  • Ad campaign management: The tool enables you to manage multiple ad accounts at once without any hiccups. You can duplicate and edit campaigns and adsets.
  • Social Inbox: You can read and reply to messages and comments across Facebook, and Messenger and set automated chat responses based on keywords for prompt replies.
  • Insights: You can create, manage, and track the performance of multiple ad formats on Facebook.

Pros

  • Free to use.
  • Manage multiple Facebook accounts and pages seamlessly.
  • Scheduling Facebook posts and responding to messages is easy.

Jessie.

Overall the business suite does what I need it to do. Sometimes it can take a little bit to get where I need to, I can go in circles. You’ll definitely want to make sure that anyone who has access knows what they’re doing, if they get to poking around it could be problematic. For being free it’s a great software for those who may not want to pay for an extra management software. I use just strictly this for several pages that I manage.

Cons

  • New users can feel overwhelmed while using Meta Business Suite.
  • There is no proper effective customer support or proper documentation, making it hard to properly use the platform.

Dorian H.

Meta Business Suite is an incredibly frustrating tool. Setting up an account is disastrously difficult, requiring users to navigate through an unintuitive and buggy interface that feels clunky. Beyond that, the tool has a steep learning curve without proper documentation and a complete lack of support.


Agorapulse

Agorapulse cover

Best for: Mid-sized businesses, mid-sized agencies, and some enterprise brands.

About Agorapulse

Agorapulse is a simple yet effective Facebook business tool. It helps you monitor engagement, schedule content, and generate analytic reports.

It supports various other social media platforms like Twitter, LinkedIn, Youtube, and Instagram. Agorapulse has an easy-to-use interface with a smooth learning process, making it accessible for various users.

Whether you’re a solo entrepreneur or an agency running multiple complex campaigns, Agorapulse easily adjusts to your specific needs. The only point of concern is that Agorapulse, for some users, fails to provide value for money.

Pricing: Agorapulse offers one free plan and four paid plans with a 30-day free trial for each. The four paid plans are called Standard, Professional, Advanced, and Custom, ranging from $49 to $149 for managing 10 social profiles.

Key Features:

  • Post Scheduling: Agorapulse enables you to form posts for multiple social platforms and schedule them to be published for multiple accounts.
  • Social Monitoring: Stay on top of brand mentions and industry trends, ensuring efficient management of the your brand’s image in the masses.
  • Comprehensive Reporting: Monitor key insights on the performance of all your social media accounts and content upon them to refine your content strategy effectively.
  • Social Media Inbox: Effectively manage and organize comments, messages, and queries from various platforms within a unified inbox.
  • AI-Enhanced Writing: AI assistant within Agorapulse eases the road to content formation, helping in ideation to post creation.

After thoroughly reviewing a multitude of user testimonials about Agorapulse, gathered from reputable platforms like G2 and Capterra, we meticulously scrutinized each one, taking into account every aspect of the tool. Based on this comprehensive analysis, we’ve aggregated the following insights.

Pros

  • Every 4 out of 5 of the reviews lauded the ability to customize posts while scheduling.
  • One out of every three users have mentioned the post-enhancement aspects of Agorapulse like resharing and boost posting in a positive light, since it increases the reach of their posts.
  • 50% of the AgoraPulse users found the competitor analysis to be a great asset within the tool.
  • The tool integration with CRM makes supporting marketing, sales, and every facet of customer interaction synchronous and all users found this convincing.
  • Almost five out of every six users praised Agorapulse for its easy navigation and user-friendly design.

Cons

  • 10.53% of users stated that restrictions on publishing certain types of content on particular platforms proved to be a hindrance to their content plans.
  • 21.05% of users have often complained about the challenges they faced while using the tagging feature in posts. This hindered their ability to give desired exposure to their content.
  • Several users reported discrepancies in accuracy and details in reporting.
  • Due to limited customer support availability, almost half of the users experienced delays in getting responses, affecting their regular workflow.
  • More than half the users expressed their deep dissatisfaction with the monthly and annual plans of Agorapulse.

Buffer

Buffer cover

Best for: Businesses, Publishers, Non-profits, Mid-stage startup teams, Higher education, Solopreneurs, E-commerce, and Sports teams.

About Buffer

Buffer as a Facebook tool is preferred by many users for its simple UI versatile features. The social media software caters to different types of users, be it solo marketers, small agencies, growing start-ups, or well-established enterprises.

Buffer provides a wide array of features related to social media, supporting all the major channels on the same integrated dashboard. This eliminates users’ need to switch to different apps, centralizing it all into a single space.

Even though Buffer is a user-friendly tool, the pricing model makes it difficult for smaller businesses to manage a large number of social media accounts for a longer period of time.

Pricing: Buffer provides a range of four pricing options along with a 14-day trial period for each. There is a free plan for beginners. Paid plans range from $6 a month for one account to a monthly $120 for 10 accounts.

Key Features:

  • Publishing: The tool helps you efficiently plan, create, and publish unique social media posts from a single integrated dashboard.
  • Analytics: Easily grasp the analytics for each social profile connected to the tool and create comprehensive and shareable reports from those results.
  • Engagement: Access messages and comments from your audience and respond to high-priority conversations using Buffer’s advanced social inbox.
  • Collaboration: Onboard and work in tandem with your whole team and even involve clients for a smoother workflow.
  • Start Page: This feature of the tool lets users build aesthetic but simple landing pages so traffic from social media can be converted to sales of businesses.
  • AI Assistant: Buffer makes the process of creating social media captions way easier and faster with its AI Assistant. This lets users generate content with just a few prompts.

After sifting through numerous user reviews of Buffer sourced from reputable platforms such as G2 and Capterra, we meticulously examined each one, considering all aspects of the tool. From this thorough analysis, we’ve compiled the following insights.

Pros

  • A major percentage of users distinctly commend the ease of navigation they got with Buffer’s UI design.
  • 30% of users found the functionalities for content organization available in Buffer, such as storing it in the content library or creating drafts.
  • Approximately 1 out of 5 users favor Buffer for its capacity to monitor key performance indicators (KPIs).
  • Around 35% of users appreciated the unified inbox feature in which they could monitor and access conversations and comments from all accounts across multiple social channels.
  • Almost 80% of the Buffer users found the workflows and approvals in Buffer highly conducive to producing and publishing error-free and effective social media content.

Cons

  • The scope of improvement in customization capabilities of the content scheduling has been singled out by more than 33% of users.
  • Around 14.30% of users have encountered issues while scheduling content due to time-zone discrepancies.
  • The slow oncoming response from the customer support team of Buffer has garnered negative feedback from atleast 30% of its users.
  • 30% of the reviews have opined that the inbox should be more comprehensive as it offers limited flexibility for the management of messages and comments.
  • A large majority of 61.54% of Buffer users have pointed out the inadequacy of the reporting capabilities of the tool.

AdEspresso

AdEspresso is one the best Facebook tools for businesses who want to step up their PPC marketing efforts. With the help of AdEspresso’s split testing and optimization feature, you can drive the right audience for your PPC ad campaigns. Create all your campaigns seamlessly from one place and analyze the performance using the PDF reports.

Pros

  • Create multiple variations of a single campaign and gain valuable insights and maximize ROI
  • A/B test your Ad campaigns with just a single click.

Dan F.

Building multiple ads at one time were a breeze. AdEspresso allowed any user to create A/B Tests on a grand level. With the click of a couple buttons, you could have A/B/C/D/E tests within one campaign.

Cons

  • Prices are high compared to the features it offers.
  • The scheduling weekly view doesn’t show me the view of the entire week.

Emma S.

The scheduling weekly view. Doesn’t show me the full week.


Hootsuite

hootsuite cover

Best for: Professionals, Small teams, Small-medium businesses, and Enterprises.

About Hootsuite

Hootsuite is a social media marketing tool that enterprise-level agencies mainly use. This powerful software excels in centralizing all aspects of social media posting within a singular dashboard, streamlining workflows, and cutting out the need for different tools.

Along with other major social channels, the tool helps optimize and streamline the management of Faceboook accounts, from content ,management to analytics and social advetisement.

With a worldwide user base spanning industries like education, finance, government, and healthcare, the tool has helped automate content management for all its users.

Its powerful collaboration workflows make Hootsuite perfect for larger teams and agencies. However, due to its considerable prices on higher plans, smaller brands and solo entrepreneurs prefer Hootsuite alternatives.

Pricing: Hootsuite offers five pricing tiers after a 30-day trial, ranging from $149/month to $399/month, catering to different social account and user needs.

Key Features:

  • Scheduled Posting: Create, and schedule Facebook and othersocial media content to automate publishing at chosen time slots.
  • Engagement with Audience: Utilize a unified social inbox for monitoring, engagement, and the integration of AI chatbots to automate responses.
  • Social Listening: Stay informed about trends, track brand mentions, keywords, and hashtags to assess brand perception.
  • Ad Management: Effectively manage Facebook ads directly from Hootsuite’s dashboard.
  • Analytics: Centralize Facebook’s analytics data from multiple platforms for easy access and analysis on Hootsuite’s analytics dashboard.
  • Team Collaboration: Promote seamless teamwork by assigning defined roles to clients and colleagues.
  • Employee Advocacy: Expand your reach by enabling employees to share company posts on their personal profiles.
  • AI-Enhanced Writing: Simplify and expedite the creation of Facebook captions with the assistance of AI technology.

We went through a hundred user reviews for Hootsuite, gathered from trusted review platforms like G2 and Capterra. After carefully analyzing each of them in respect to all the features of the tool, we have gathered these insights.

Pros

  • Hootsuite’s content calendar proved to be very effective in visualizing strategy and easily rescheduling posts from one date to another.
  • A majority of users find Hootsuite’s content publishing capabilities on multiple platforms quite useful.
  • All the Hootsuite users highly commend the bulk scheduling abilities of the platform.
  • The in-depth analytics insights provided by Hootsuite got a positive reception from 54.55% of users, with equal appreciation for the ease of use for accessing all the data.
  • There are inbox tools in Hootsuite that let users automate the answers to common queries. This helped 10% of users to scale their responses faster.

Cons

  • 41.56% people faced difficulties in using the tool due to the complex scheduling process involved.
  • 88.90% of Hootsuite users have regularly encountered bugs and faced errors while publishing content through the tool.
  • Although available, 45% of users found customization options in the reports of Hootsuite to be limited.
  • The lack of features facilitating collaboration, like the inability to integrate any external project management tools, has disappointed nearly 17.20% of the reviewers.
  • With delayed message retrieval, slow loading, and difficult organization, some users have expressed frustration with the overall performance of Hootsuite’s social inbox.

Fanpage Karma

Fanpage Karma is a simple Facebook business tool that shows an overview and score for your page. With its help, you can compose and publish posts with ease. It also gives you useful insights on posting and helps you generate a detailed report consisting of details like the page content, influencers, fan engagement, timing, benchmarking, etc.

Pros

  • It helps you export ready-made reports in several formats.
  • It lets you compare your performance with the top brands in your field for you to improve.

John S.

Very simple to use, tracks selected competitors over time, useful time-of-day insights.

Cons

  • The price shoots up considerably if you opt for all their features. Above all, these plans are just for one user. So, if you want to have more than one user, you have to pay $69 more for each additional user.
  • The support they provide isn’t that great.

Andrew A.

The support is not up to the mark, sometimes they take too much time to reply.


Heyo

Heyo is that Facebook tool that gets your business leads in a fun way. It helps you create brand awareness and get more engagement by creating contests, sweepstakes, and hashtag campaigns for Facebook. You can collect user-generated content with such campaigns.

Pros

  • The software is easy to use, even for beginners. It has a quick setup and established workflow too.
  • It helps generate leads and export them in a downloadable file.

Kyle S.

Ease of use, the software easily integrates existing social media pages, making setup extremely easy.

Cons

  • The pricing structure is a little difficult to understand.
  • The customization features are very limited.

Verified Heyo user

I don’t like the pricing model. It’s tough to truly know how much I will use it from a 7-day trial.


WordStream

Making a Facebook advertisement could be crazy at times, especially when there are so many variables involved. Here’s when WordStream comes to your rescue. WordStream assigns a grade to your ads and gives you tips for optimizing them. Since the price of Facebook ads can go up drastically, it offers certain checks that ensure you stay within your budget. This makes it one of the trusted Facebook tools for advertisers.

Pros

  • WordStream allows you to handle PPC management processes with the help of Artificial Intelligence and Machine learning which helps in analyzing campaign data.
  • With the help of WordStream’s 20-Minute Work Week, you can simplify your most time-consuming tasks with customized cross-platform alerts that display high-priority actions.

Brent R.

Managing PPC ads is a very difficult and time-consuming task, and Wordstream does a decent job of helping you save that time. The features are powerful, and there is a little Artificial Intelligence there as well to help you make better decisions.

Cons

  • The support isn’t good to start with and they keep calling and mailing you to upsell their product.
  • The pricing structure can become complicated and expensive as it is directly linked to ad spend.
  • It is cumbersome to use and sometimes takes so much time to load.

Ali B

Part of my package was the monthly assistance to look into Adwords and train me to optimize my profile. Obviously, I have paid extra for this, I only used them for the first three months, and then I had no news from them. My PPC charges have increased almost 100% with their new and suggested campaign. I lost more than $1500 a month for a few months until I stopped the campaign completely, and I am now back to square one.


Shortstack

Shortstack is a Facebook tool for lead generation and engagement optimization. You can create effective landing pages and improve social media marketing. Shortstack can be used to run contests and promotions to spread awareness of your Facebook page. It also collates email addresses and conducts polls for gathering valuable opinions of your Facebook followers.

Pros

  • It is excellent for organizing social media contests. You don’t need any prior graphic design experience.
  • Shortstack is a great way to gather information about users.

Deepti S.

Information retrieval and exportation are rather confined to a tiny amount of applications, as the deficiency of an API implies that there is certainly no workaround.

Cons

  • You may be required to do constant updates, which might interfere with your work.
  • Updates can also be automatic and increase your billings. Considering the monthly price you already have to pay, it all makes Shortstack quite expensive.
  • As a complete Facebook marketing tool, Shortstack falls short.

Jay T.

It’s really simple to quickly set up a competition or landing page, with easy-to-modify templates and the new theme customization. However, data retrieval and exportation are limited to a small number of apps, and the lack of an API means no workaround.


Conclusion

Facebook marketing is imperative for your brand to build its presence and grow your following. While there are many Facebook tools available, it’s crucial to choose the one that caters to all social media marketing needs and provides you with the best feature set.

That’s exactly what SocialPilot does. Without compromising on your efficiency, this affordable Facebook tool makes work a lot easier and effective for your social media management team.

Don’t wait anymore, and activate your 14-day free trial right away!

Frequently Asked Questions

What are Facebook tools?

Facebook tools help you manage complete Facebook marketing. From managing Facebook posting to ads to engaging audiences, several Facebook tools will do the work for you.

What are the best Facebook tools?

Here are the best Facebook tools you are looking for:

  1. SocialPilot is one of the best Facebook tools that lets you schedule, publish, moderate messages, manage ads, and more.
  2. Meta Business Suite is an all-in-one Facebook tool to streamline the management of Facebook pages.
  3. Agorapulse is a Facebook tool that helps you monitor engagement, schedule, and publish posts.
  4. Buffer is one of the Facebook tools that provides complete Facebook management but at a high cost.
  5. AdEspresso is a Facebook tool designed to help businesses with PPC marketing.
  6. Hootsuite is one of the oldest Facebook tools mainly used by large enterprises, given the complexity of its interface.
  7. Fanpage Karma helps with an overview of your Facebook page and reporting.
  8. Heyo helps in creating and managing Facebook contests.
  9. Wordstream is a complete Facebook tool for advertisers.
  10. Shortstack is for running engaging contests on multiple platforms.

Which tool helps you with Facebook management and ads?

SocialPilot is a tool with which you can schedule Facebook posts, customize, and post to your Facebook pages hassle-free. You can publish native videos and carousel posts, analyze every bit of your Facebook page, and engage with your audience right from the dashboard.

How do I make my Facebook page go viral?

Here’s how you can make the Facebook page go viral:

  • Post consistently
  • Boost posts and use lead ads for promotion
  • Use Facebook tools
  • Add CTA
  • Hold contests
  • Participate in conversations

What are the best Facebook marketing strategies?

The best Facebook marketing strategies are:

  • Share posts at the best times
  • Repost your top-performing content
  • Go live and interact with the audience
  • Post user-generated content and testimonials

Author: Chandraveer Singh

Chandraveer is a content writer at SocialPilot. Writing well researched and quality content is his forte. He is an avid reader of cat memes and tries very hard to put them in company blogs. He also loves to write his bio in the third person.