If you are into the world of social media marketing, you must have heard of Hootsuite. It is one of the top players amongst social media management tools. It helps pivotal enterprises to build their brand presence on multiple social media platforms at once.
So, here’s the ultimate Hootsuite review. We’ll try to see beyond the hype and understand whether it’s worth the spend or not.
The advantage of using a social media automation tool such as Hootsuite is that it makes maintaining your presence on these platforms a smooth sail. You don’t need to worry about your daily posting schedule as it is taken care of in one go!
You can queue an entire months’ worth of schedule for all social media platforms in one sitting. Juggling multiple accounts is no longer a great hassle anymore. It makes your life easier, doesn’t it?
In this Hootsuite review, we’ll try to cover all the basics you need to know about the tool. Let’s begin.
Table of Contents
Hootsuite Review 2023: A Brief Overview
Being one of the top players, there are numerous Hootsuite reviews you can find on the internet. It has more than 200,000 paid accounts, millions of users, and 250+ integrations. It provides a wide array of services, from post planning and scheduling to social media analytics. It is also a cohesive space to interact with all of your audience.
You can connect multiple social media accounts here, starting from Facebook, Instagram, Twitter, LinkedIn to Pinterest and YouTube.
The main dashboard on the interface is composed of Streams. These are sections where you can categorize your posts such as scheduled, mentions, etc. You can create up to 10 streams for one account. Once the setup is complete, it can essentially work as an all-in-one social media platform itself.
Another key weapon it has in its arsenal is the Analytics feature. The thorough social media performance insights provided by Hootsuite prove to be useful to monitor the ongoing trends on the internet. It also helps showcase the generated ROI to your clients.
If you think connecting and running social media accounts through a single space is bound to be complicated, then you couldn’t be more wrong. One of the main USPs of the tool is its ease of use. The interface is streamlined to facilitate user-friendliness and ease of implementation of competent social media strategies.
However, Hootsuite prices are on the higher end of the spectrum, especially for agencies and solopreneurs. They provide a 30-day free trial, in which you get to access their features to a certain limit. But the question of whether Hootsuite is a tool worth value for money depends on the user’s budget.
Let’s try to decipher that by looking at the Hootsuite pricing plans.
Ultimate Hootsuite Review: Pricing Plans
Hootsuite cost for the beginner plan is a bit high, as per most Hootsuite reviews. You can still avail their free 30-days trial for a quick test run.
However, you can only schedule 30 posts in advance and link up to 10 accounts to the tool with a freebie. To get rid of these limits, you have to upgrade to a paid version. You can buy their Professional plan, which is perfect for an individual user or small-scale business owners looking to manage their social media presence. It costs $49 per month, currently allowing one user to connect 10 social media accounts.
If your needs extend to managing several accounts and a larger group of individuals, you could go for Team. It offers much more additional features and customizable analytics reports, team functionality, and up to 20 accounts. It allows 3 users and costs $129 per month.
For large businesses and complex social media management requirements, you have to go for Business which costs $599 with 5 users and 35 social media accounts. The Enterprise plan offers customizable pricing. These subscriptions are quite highly-priced for the features they provide.
Now that we have seen the Hootsuite pricing plans, let’s dive into the setup process.
How to Set Up Your Hootsuite Account
Upon going to the Hootsuite website, you can see the sign-in and free demo options. There is also an option for viewing various Hootsuite pricing plans, which we saw in the previous section.
- Professional: $49/month
- Team: $129/month
- Business: $599/month
- Enterprise: N/A
Take their 30-day free trial to get started. We will cover these plans in detail later in this Hootsuite review so you can make a well-informed decision.
After selecting your plan and entering your billing information, you are all set! Now it’s time to connect your social media accounts to Hootsuite. You can select up to 10 social media accounts with the basic plan from the following social media platforms:
How Does It Work?
Now that your account has been set up, you’ll come to the dashboard. As mentioned earlier, your dashboard is divided into streams, which can be customized as per your needs. It is a convenient way to browse all your accounts at a glance.
This is what the streams dashboard looks like. Here is the live view of a Facebook account that has been connected to the Hootsuite in the columns or Streams.
On the left-hand side menu, you can see your other connected accounts, which will open respective Streams upon selection. You can even add more to track other social media channels.
Up next is the process of creating a post which basically is the essence of managing any social media account. For a tool that provides access to multiple platforms at the same time, creating content or accessing it from sources is surprisingly straightforward.
There are three options on the extreme left menu under the Create icon. They enable you to compose three different types of posts on your connected platforms.
Let us see how a Post can be created here.
First, select the platforms you want the post to be published on. Select multiple platforms at the same time if you have opted for the post option. This leads to the same content getting published on every selected channel. Other options are specific to other platforms.
It’s time to compose the post now. Here you can make any type of post, be it just a text post or an image, link, or video. A preview is generated then, showing you how your post will look on a specific platform.
After all of this is done, you get the option of Post Now which will lead to publishing your post immediately. You can also go for the Schedule for Later option, which lets you pick the time and date of your choice for posting. By doing so, your post will be scheduled for the selected time and will get published then.
This is what your scheduled post content calendar will look like, from where you can edit, delete or create anytime.
App integration is an important aspect of any social media management tool as it expands the scope of functionality and effectiveness to support the users’ needs and demands. And this Hootsuite review will be incomplete without mentioning its flamboyant integrations. Hootsuite offers 250+ in-app integrations where you can connect them from the app directory.
Some offered integrations are Microsoft Dynamic 365, Zendesk, Slack Pro, Spotify, different programs from Adobe, Canva, and many more. These add-ons need to be purchased in Hootsuite to use.
Hootsuite is known for providing comprehensive social media analytics, which helps to strategize and restructure your moves to gain a competitive advantage and stay ahead of the game. The aggregated KPIs available in one dashboard makes your work way easier.
You can generate reports from these figures and extract them as PDF, Excel spreadsheet, PowerPoint, or CSV files. And the best part of it is even free users can access this analytics information on their accounts, unlike some of Hootsuite’s competitors who give out this feature only for paid subscriptions.
Pros and Cons of Hootsuite
Till now in this Hootsuite review, we have outlined major attributes, usage, and application. You might have a fair idea whether Hootsuite will work for you or not by now. If not, here’s a concise list of pros and cons any potential user must know to make up their mind.
- The free plan is good for limited social media needs
- Stands out as an integrated social media marketing tool
- Ease of post creation and scheduling
- RSS integration to update posts from the RSS feed
- Excellent analytics capabilities
- An impressive integrated app directory
Hootsuite pro makes any marketer’s life so much easier. You can do all of your main content posting (especially for Facebook, Instagram, and Twitter) through their content-creating tools. Their calendar view makes it easy to schedule and plan out posts. Note that you can only schedule up to 5 posts on the free version, so the pro is worth it. We also like the ability to duplicate content across platforms. If you’re at a small organization, it can be tough to argue for the extra expense of pro, but if your content creator is strapped for time, it’s worth every penny. Cost aside, we don’t have tools we dislike.
What I like the most is having a nice visual for each feed gives a great lay of the land on what is queued up in your pipeline of posts. It’s also pretty simple to upload and schedule posts, as well as going back to make edits to settings before a post is scheduled to go live. Though Facebook has come out with some tools like scheduling, a tool like Hootsuite is still more efficient for our purposes.
In this Hootsuite review, we are making an attempt to uncover the whole picture rather than just singing praises. So after seeing the good, let’s now look at some of the not-so-good factors.
- Advanced plans get expensive quickly
- Most advanced features are available in premium plans
- Add-ons are pricey
- Some analytics lack proper insights
- Unstable connection between the social networks and Hootsuite
- Platforms other than Twitter lack proper reporting strength
- Some metrics are better suited for businesses rather than individuals
Now, apps have internal solving tools that make Hootsuite less useful. You can schedule posts within the app or use another service with more excellent project management options. If you can interpret data and read trends, it’s unnecessary to see them on this platform. The differentiation needed for each platform makes the multiple screens more daunting.
Hootsuite isn’t a bad platform, to be fair. But many features are lacking from Hootsuite that keep it from being anywhere close to as effective and user-friendly as other competitors. Users have to set up dashboards for every view they want to see, and it’s hard to get all of the data you want to see in one view at the same time. Additionally, the scheduling interface is clunky and leaves much to be desired.
Is Hootsuite worth it?
Hootsuite has been one of the most prominent social media management tools since its inception in 2008, no doubt about that. It makes social media management a walk in the park, saving your time and effort.
It is a one-stop destination where all social media platforms can be monitored with content creation, scheduling, and posting regularly. It’s a tool amply loaded with features.
But despite all the advantages, it is really expensive and suitable for enterprises mainly. Not every small business owner or solopreneur can utilize the tool’s full potential without spending a considerable amount. Competent Hootsuite alternatives like SocialPilot, Buffer, Sprout Social, etc., can help you do the same tasks by spending less. The above-listed pros and cons of Hootsuite might help you understand to some extent if it is worth it or not.
This Hootsuite review was a sincere effort to help you understand Hootsuite pricing plans and its major features. If you found this blog useful and want to stay updated with more tips and tricks of social media marketing, watch out for our latest blogs. Want to share your own thoughts? You can write to us as well.
Frequently Asked Questions
🌟 Is it worth paying for Hootsuite?
It is an excellent tool well equipped to handle accounts from top-rated social media platforms. This tool makes creating and scheduling posts pretty easy. It has a large range of integrated apps to provide better features to its users. The lower-priced plan for single users is affordable for limited social media needs. But the more premium plan is a serious investment and mostly preferable for larger organizations.
🌟 What is better than Hootsuite?
There are a lot of alternative tools to Hootsuite available in the market. Some of the famous ones are:
- Sprout Social
- Meet Edgar
🌟 Is Hootsuite good for small businesses?
Yes, Hootsuite has a Professional plan which is perfect for single entrepreneurs or small businesses. It costs $49 per month and gives a single user access to connect 10 social media accounts to it. If these specifics are not enough for you, then you can opt for the Team plan, but it costs much higher, at $129 per month.
🌟 What is the main advantage of using Hootsuite?
The most useful feature of Hootsuite is that it allows you to post on multiple social media accounts. You can even see what the post is going to look like on each platform. The content calendar also lets you preview all of your scheduled posts.
🌟 How much does Hootsuite cost?
Hootsuite has 4 paid plans along with a free trial.
- A Professional plan costs $49 per month for one user and 10 social accounts.
- The team plan costs $129 per month for three users and 20 social accounts.
- Business costs $599 per month for 5 users and 35 social accounts.
- Enterprise has customizable plans with more than 5 users and more than 50 accounts.