Instagram Hacks: What Every Marketer Should Know

Instagram is the world’s second most popular social media platform, standing behind Facebook. It has more than twice as many users as Twitter and Snapchat combined. And about 1.28 billion people use Instagram every single day.

That’s approximately around 28% of the total internet users in the world. This means Instagram makes a great medium for any marketing strategies.

Now that people rely heavily on online sources to get simple and quick information, Instagram marketing can help businesses get publicity and awareness in no time.

Whether people are looking for cute, aesthetic images for inspiration or product updates from the brand they love, Instagram is often the main source to get such information.

Remember that today every brand uses its Instagram page to promote the business. In that case, you’ll be competing with hundreds if not thousands of competitors aiming to get customers from this platform.

With the competition getting tight, you’ll realize common Instagram tactics won’t get you on top of this match. You need to outsource and find the right Instagram hacks for your business.

So, here are a few Instagram hacks to help your brand stand out from the crowd.

1. Spice Up Your Instagram Bio

uber Instagram Bio

Instagram bio is one of the essential elements of your Instagram account. It’s where you can explain your brand story, introduce your business and share some important details.

However, most people don’t pay much attention to this section and end up with a boring bio that makes no sense. Instead of being creative and unique like your other posts, you just copy-paste information from your website or social media profiles and call it a day.

It’s time to spice up your bio by using some creative Instagram hacks. For example, you can use relevant emojis to draw attention to important details in your bio. You can also use line breaks to make your bio more readable and visually appealing.

This is probably one of the most common Instagram hacks used by brands on this platform, but it still works great for getting more traffic and customers. Adding a link in the bio helps your followers check out your website real quick.

They don’t need to search for your website on Google, type in the URL, and wait for the page to load. The link is already there, and your followers can go to your website with just one click.

If you have a blog, you can also add the link to your latest blog post in the bio section and update it regularly. That way, your followers can find out your up-to-date information about the latest product.

3. Add a Call-to-Action

sephora Call to Action

If you want to promote specific content on Instagram, consider adding a button or link in the bio section that directs visitors to that content when they click on it. Your call to action should be short, clear, and relevant to the target audience. For example, “Check out our latest blog post!” or “Download our free eBook!”

This Instagram hack is great for boosting conversions and leads. By adding a call-to-action, you can encourage your followers to take specific actions that you want them to do, such as subscribing to your newsletter, watching your graphic videos, or buying your product.

4. Use Memorable Hashtags

Use Memorable Hashtags

Hashtags are used to categorize Instagram posts, and it’s a good idea to use hashtags relevant to your products or services when posting on Instagram. Using at least 3-5 hashtags with a high volume of monthly users is recommended when posting on Instagram.

You can use this Instagram hack in the bio section just like any other part of your post. However, if you want to gain more followers on Instagram, it may not be as effective as using them in your posts or profile stories.

Since people are likely to see your profile photo and username before checking out your posts or profile stories, adding hashtags inside your bio may not bring much exposure compared to using them in posts and profile stories.

Still, it makes a great representation of your brand by adding relevant hashtags on your Instagram bio.

5. Add Your Location

Another Instagram hack is to include location information like city, state, zip code, or country where you are located in your profile so that people will be able to find you more easily when they search for businesses nearby their area.

You can edit this information from the “Edit Profile” tab under the “Options” section in the top right corner of your profile page.

Adding a location in your bio can make it easier for users to find you when they are nearby, and at the same time, it helps your Instagram account to be more local and relevant.

6. Post More Video Content

Post More Video Content

If you have been using Instagram for some time now, you might have realized that videos get more engagement than photos on this platform, so why not add one? Make sure to produce videos for your Instagram feed.

One of the most engaging videos on the internet is tutorial videos. You can create a quick video using video marketing tools showing how to use your product or service and post it on your feed. This type of video is great for educational purposes while also promoting your product at the same time.

7. Tag Related Business Accounts on Bio

Business Accounts on Bio

If you have another business, you can cross-promote your brand by tagging the related business accounts on your bio.

For example, if you are a photographer, you can tag related accounts such as wedding planners, event planners, etc., on your bio so that people will be able to find you and get in touch with you more easily when they need your services.

8. Use Emojis

Use Emojis

Emojis are very popular on social media nowadays, and users can easily relate them to the brand they follow because of their fun and playful nature. They are a great way to add personality to your bio and make it more visually appealing.

You can use them in the beginning, middle, or end of sentences. Emojis can also be used as bullet points to highlight your latest products. You can use emojis in your profile name, bio, or post descriptions to emphasize the tone of your brand or products/services but make sure that it doesn’t look too crowded or messy.

9. Plan Out Your Instagram Grid

Your Instagram Grid

Instagram grid is the overall look of your feed, and it should be planned out carefully so that each post goes well with the next. You can use apps like Later or Preview to help you plan out your grid.

Keep in mind that you don’t want your grid to look too chaotic or messy, so make sure to keep it simple and clean.

Make sure to plan out your Instagram grid before posting. It is important to have a clean, organized, and consistent Instagram grid. An aesthetically pleasing grid can attract more people to follow your Instagram page.

10. Make Compelling Instagram Captions

Compelling Instagram Captions

You should fill out the Instagram captions for every post on your account. Make sure you create engaging captions as they capture the audienceโ€™s attention right away.

Use emojis and add relevant hashtags if possible so others can find your post easily by using that keyword.

There’s no measurement on how long you can caption your post. The most important thing is that those lines can catch attention right away. Your captions need not necessarily be long. For example, the dodo caption is as simple as using surprise expressions with exclamation and emojis, yet people react to the post the same way because it matches the video.

11. Post Regularly and Be Consistent with a Posting Schedule

Posting regularly is important because it helps users remember your brand or business more easily. It also keeps them engaged in your account since there will be new content coming up all the time.

It is recommended to post one photo per day on average, but it depends on how frequently you are posting on other social media platforms as well (such as Facebook or Twitter).

You can even use scheduling tools to be consistent with your posting schedule to build trust with your followers and have them come back for more of your content. Regular posting will also help you reach more on Instagram by having a constant stream of content that people can engage with as they scroll through their feed or explore hashtags and accounts.

12. Optimize Instagram Story and Highlight

Instagram Story and Highlight

Do you know that many people check on Instagram Stories more than visit a business page?

Unless the brand’s content ends up in someone’s feed, people won’t check its post on the official page. They would rather watch and tap the Story because it’s easier!

Make sure to use Instagram Story when promoting your business. You can share real-time stories, behind-the-scenes content, sneak peeks of upcoming launches, or share a moment you want your followers to see. Then, you can keep these moments in your highlight so people can view them even after they’ve expired.

13. Make Your Feed Easy to Shop

This Instagram hack is what you should look up to when you’re selling products from his platform. With the Instagram Shopping feature, you can add product details, such as price and description, to your posts so that people can easily find them when they’re looking for something specific.

Make sure to use this feature on your Instagram feed by adding relevant keywords and tagging your products on each post. Also, when you decide to use Instagram Shopping, you should not forget to link your product to your website so that people can easily purchase them.

14. Use Instagram Filters

Instagram Filters

Instagram filters are one of the most innovative features on social media platforms when they are first introduced. They can help you make your photos and videos look more professional and polished.

There are a lot of Instagram filters to choose from. You may need to experiment with them and find the ones that work the best for your content.

More importantly, your Instagram filter will become a part of your brand identity. So make sure to choose one that represents your brand well.

15. Take Instagram Reels to the Next Level

Instagram Reels to the Next Level

Instagram Reels is now the new rising star on Instagram. This new feature allows you to create 15-second videos that are set to music. It is recommended to use this feature to show off your creative side, share customer reviews, or give a tutorial on your product.

Moreover, this Instagram hack allows you to reach out to a wider audience. Your reels can end up on someone’s explore page or when they are scrolling past Reels’ content. That way, you can improve brand awareness and get more views and followers.

Wrapping Up

Instagram is a great deal for marketers and business owners to step up their promotional game. That’s why many start their Instagram marketing journey by looking for tips on how to get more followers.

But as you’ve seen from this post, there’s more to Instagram marketing than just building a big following. You also need to focus on creating quality content, promoting your brand, and engaging with your audience.

As more brands are now using Instagram for marketing, it is becoming more important to stand out from the crowd. By following these Instagram hacks in this post, you will be on your way to building a successful Instagram marketing strategy that will help you get ahead of your competitors.

Frequently Asked Questions

๐ŸŒŸ When is the right time to upload an Instagram post?

The best time to post an Instagram photo depends on the audience you're trying to reach. If you have a business account, for example, your optimal posting times may vary from those of personal accounts.

However, the best time to post is when most of your followers are likely to be online. You can analyze your audience's behavior to know what time is great for posting the content.

For example, if your audience is a worker, you may consider posting content at lunch hour or in the evening. For peak social media engagement, aim to publish content on Wednesday and Thursday.

๐ŸŒŸ How to make branded/specific Instagram hashtags for an event?

When planning an event, it's important to create a branded hashtag to help promote and track engagement on social media.

Here are a few tips on how to make your own branded Instagram hashtag:

  1. Keep it short and simple: The best hashtags are short and easy to remember, so people will be more likely to use them.
  2. Make it unique: Create a hashtag that is unique to your event and not already being used by another organization or brand.
  3. Promote it ahead of time: Let your followers know about the hashtag ahead of time, so they can start using it when they post photos and updates from the event.
  4. Use relevant keywords: Include keywords relevant to your event by using the event and brand's name on your hashtags.

๐ŸŒŸ Can you post more than one Instagram content in a day?

Yes, you can post more than one Instagram content in a day. However, there is no need to bombard your followers with multiple posts in a short period of time.

A better strategy is to space out your posts evenly throughout the day so that your followers can enjoy them all. Additionally, make sure that each post is high quality and provides value to your audience. If not, they may end up unfollowing you.

Author: Andre Oentoro

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).