With more than 756 million users in 200 countries in over 55 registered companies, LinkedIn alone is a B2B gold mine.
If used at its full potential, it boosts the growth of your business to unimaginable heights. But leveraging the platform can be a complex task. This is where LinkedIn analytics tools come in handy.
You can expand your company by publishing appealing stories, thought leadership articles, press releases, and other news items.
The LinkedIn analytics tool will aid you in evaluating how your campaigns and daily efforts affect your LinkedIn profiles by providing you with helpful insights and analysis.
Therefore, it is vital to control your LinkedIn analytics to accomplish your goals faster and keep up with the trends. Here is a list of top-performing LinkedIn analytics tools to maximize the progress of your business.
Table of Contents
Table of Contents
1. SocialPilot: Best LinkedIn Analytics Tools
Price: $35/month
First on our list of LinkedIn analytics tools is SocialPilot. It is the most affordable and comprehensive tool that supports not only LinkedIn but also Twitter, Facebook, TikTok, Tumblr, and Pinterest as well.
About LinkedIn precisely, it enables users to schedule and post content to LinkedIn pages and profiles. Then, to ensure that the efforts are getting the desired results, it provides a detailed analysis of the LinkedIn marketing data, such as engagement, growth, impressions, and follower count. You can download a shareable PDF report of the analysis.
This LinkedIn analytics tool assists users in extending the reach of every marketing campaign in minimum time. It is suitable for any individual, company, or enterprise with fair and budget-friendly pricing.
Why choose SocialPilot as your LinkedIn Analytics Tool?
- SocialPilot helps schedule and publish customized posts for various LinkedIn accounts.
- Analyzing, monitoring, and reporting LinkedIn social performance is possible with this LinkedIn analytics tool.
- Users can generate white-label reports super fast.
- It lets the user establish a workflow with team members using its collaborative features.
- Managing multiple clients’ social media accounts is effortless with the assistance of SocialPilot.
- Users can manage ad campaigns and boost posts for Facebook accounts.
- The bulk scheduling feature allows uploading 500 posts.
- It helps you increase the experience of your brand on LinkedIn by posting original product videos, GIFs, informational graphics, carousel posts and photos, and more.
What do people think about SocialPilot?
Sharon Hall
SocialPilot is an excellent social media management tool for teams and agencies. It’s easy to set up, quick to schedule content, and has multiple options for keeping your social media streams populated. It is an affordable alternative to some of the pricey team plans offered by other social media tools.
Christopher C.
The best tool in our social media arsenal, hands down. The benefits are ongoing, and the best part was the ease of onboarding team members and the high level of support we continue to receive from SocialPilot’s team.
Beverley T.
Affordable, easy to give clients access to their accounts, and give team members access to specific groups. The “Group” function is great. I also enjoy the “Curated Content,” which makes it easy to find relevant articles and links to share with your audience.
2. Socialinsider: Time-Saving LinkedIn Analytics Tool
Price: $83/month
Next in our list of LinkedIn analytics tools is Socialinsider. It betters your LinkedIn by testing its efficiency and monitoring all KPIs. You can effortlessly update your company page with this LinkedIn analytics tool.
One of the primary features of the LinkedIn strategy and analytics tool is that it provides you with every tool available to assess and improve your content strategy.
Pros
- This LinkedIn analytics tool assists in multiple-profile comparisons.
- Clicks, views, shares, and feedback on each post can be examined more closely.
- It enables you to download posts as CSV.
Ioana R
In a world with so much data around, you need structure and clarity. Socialinsider is a useful tool. It is friendly, works really fast, and gives you all the needed answers.
Cons
- Customer support isn’t satisfactory and takes weeks to respond.
Patrick H
Don’t expect them to get back to you with support. It can take weeks. Don’t expect them to adhere to any type of arrangement you make with them.
3. Hootsuite: Pro LinkedIn Analytics Tool
Price: $129/month
Hootsuite is an analytics tool mostly used by large businesses to run their social media campaigns. It’s currently one of the most efficient LinkedIn tools, although it is costly for freelancers or small businesses.
With over 16 million users and 1,000+ employees, Hootsuite is one of the most useful tools to get insights and analytics on various social media platforms. You can also measure website conversions through the Hootsuite Impact upgrade.
Pros
- The top and most used feature of Hootsuite is scheduling and publishing posts.
- The post and duplicate features enable sharing the same update many times to reach audiences in different time zones.
- It assists in curating content that pleases the audience and reaches more people.
Christian N.
Having a nice visual for each feed gives a great lay of the land on what is queued up in your pipeline of posts. It’s also pretty simple to upload and schedule posts, as well as going back to make edits to settings before a post is scheduled to go live.
Cons
- Paid plans are pretty costly.
- Some users find it difficult to navigate through certain features.
Tony S
I’d have to say the cost is the biggest drawback for me. The free tier used to allow slightly more channels to post to, but they reduced that number, forcing me to either upgrade or choose another product.
4. Dux-Soup: Dedicated LinkedIn Analytics Tool
Price: $11.50/month
Next in our list of LinkedIn post analytics tools is Dux-Soup. Over 60,000 users trust it, and it has become one of the most recommended LinkedIn strategy and analytics tools.
Founded in 2016, it is a cost-effective LinkedIn post analytics tool. Dux-Soup has a free plan available with some basic features like auto-filter features to help users find prospects.
Pros
- It is a budget-friendly tool, with a free plan available.
- The paid version has great features like multiple drip campaigns, a performance dashboard to connect with CRM, and workflow integrations.
- This tool makes setting up drip campaigns easy, even for non-technical users.
Kelly L
Dux soup is great for optimizing my touches to reach out to my prospects. I’m able to automate my initial conversations with as many leads as I want and dux soup also delays responses, so my account doesn’t get blocked in the automation.
Cons
- The tool interface is unmanageable and clunky.
- Your device might lag after installing this tool.
Verified User
It slows down LinkedIn. When you open a new page or list, there is at least a 5 to 10-second delay because due soup is loading information. The LinkedIn limit on invites per week makes the auto-invite function literally null and void.
5. DrumUp: Lead-Focused LinkedIn Analytics Tool
Price: $15/month
It is a LinkedIn analytics tool to promote social media engagement. You can estimate the progress of your social content strategy on LinkedIn, Facebook, and Twitter, using DrumUp social media analytics tools.
Users can analyze, like, share, comment, and click-through data to control and improve their content performance. DrumUp also enables users to download reports to analyze data offline or share with associates or customers. Their visual data charts are useful for social media trend-spotting and smart decision-making.
Pros
- This LinkedIn analytics tool makes it simple for you to examine followers and publish messages.
- It has a user-friendly interface and has a free version available as well.
- Users can follow and curate their favorite feed updates with DrumUp.
Ginger M
DrumUp is the tool you need to collect all the research. It’s reduced our content creation time and made it easy to see everything we need all in one space.
Cons
- The prices are quite expensive for small businesses.
- The basic characteristics are minimal.
Enid B.
The content seems redundant like it all comes from a small handful of websites. Since everything is a direct report, if you are not supplementing with quality tweets, it’s not at all original.
6. Klipfolio: Data-Driven LinkedIn Analytics Tool
Price: $99/month
Klipfolio is an online dashboard tool for professionals to develop robust business dashboards by companies like the American Red Cross and IKEA.
It helps develop customized dashboards using pre-built metrics or LinkedIn’s API and dashboards to get profit fast. Their LinkedIn dashboard has pre-creased ‘Klips’ LinkedIn.
These have been built to increase social KPIs like engagement, page trends, and conversions. Users can differentiate the population of their audience through industry, seniority, profession, region, and mobile footprint using this tool.
Pros
- It aids in envisioning valuable data with charts, detailed diagrams, and graphs.
- It lets you access detailed audience demographics.
- The dashboards look incredibly professional and easy to use with appealing visuals.
Dennis M
There are several things I like about Klipfolio – the richness of features, huge list of data sources, easy to understand user interface, and friendly support.
Cons
- The color themes are limited as they just have only light/dark.
- It can be difficult to design a dashboard for a new customer.
Verified User
It is meant for larger organizations, and depending on the level of complexity, a lot of the same integrations could be acquired for free now within the Google Data Studio if you are hoping to utilize this simply for marketing.
7. Keyhole: Growth-Hacking LinkedIn Analytics Tool
Price: $49/month
Keyhole is a social media analytics tool with a great LinkedIn analytics feature. The tool helps you understand how the published content is performing and how the campaigns are driving engagement.
Keyhole has some useful analytical metrics like a platform-wise comparison of your brand’s profiles, allowing you to see how you are different in various aspects on those channels.
Keyhole tells you which categories your brand belongs to in the industry’s context. You can also find out the demographics of the brands following you on the social platforms to optimize your content accordingly.
Pros
- The dashboard of Keyhole is very user-friendly and easy to figure out for new users.
- The process of generating analytical reports is very streamlined and saves lots of time.
- The pricepoint provided along with the features is very convenient for the users.
Tasmy G
I like how easy it is to generate my analytics report for my social media channels. The hashtag tracker is particularly useful, and the insights have proven to be of great use for our campaign. I also like the price point of the software and the features that are included. I totally feel like you get what you pay for when it comes to using Keyhole and their different tier packages.
Cons
- The content scheduling part of the tool is not very user-friendly.
- Special additional features have steeper pricing.
- Chat support can be inefficient.
Luke W
It is a steep price for a singular item like hashtag tracking. I also wish they did a bit better job with the sign-up feature. It is really hard to get to the pricing section.
8. Whatagraph: Insightful LinkedIn Analytics Tool
Price: $199/month
Whatagraph is a very comprehensive and extensive LinkedIn analytics tool that helps you monitor all of your KPIs and create effective strategies to fulfill the same.
The tool visualizes and reports data brilliantly using easily discernible graphs and infographics. Whatagraph can generate customized reports with your brand’s colors and logo, which you can share with relevant team members and clients.
Keeping up with your LinkedIn audience can help with successful industry and professional marketing campaigns. This is what the tool aims to help its users with.
Pros
- Whatagraph offers a clear and comprehensive snapshot of the company’s KPIs.
- The ease of use is a huge advantage for users and clients as well.
- The customer support is very efficient.
Madison H
I love the ease of the program, not only just on the backend of learning and connecting- but also our clients love the layout of it! If we are able to use this platform and not make it hurt our time and costs – then it’s the one for us. I hope it works for everyone similarly.
Cons
- The report layout doesn’t allow much customization.
- Some integrations are at higher prices.
- Connecting the sources in generated reports is a tricky process.
- Monthly charges are very high.
Verified Current User
I hate that this company charges you like crazy for features that you shouldn’t need to pay for. Then when you ask to cancel, they then make you jump through a lot of hoops. Now I need to talk to 4 more people to explain why I want to cancel. Please never use this service.
Which of these LinkedIn Analytics Tools Should You Choose?
LinkedIn is a fabulous social networking platform created to form new associations and build online connections for professionals, companies, and brands. It is one of the most used sites by B2B customers, and your presence here can significantly influence and reshape your business.
You can assess the progress of LinkedIn and increase its marketing efforts by analyzing every part of your account using the above-mentioned LinkedIn analytics tools. With the help of this list, you can see what each of the tools does, have a full-fledged comparison, and select the ones that seem to suit your needs.
Even though every tool has its drawbacks, SocialPilot is better as compared to other alternatives. Not only does it analyze LinkedIn but several other social media channels like Instagram, Facebook, TikTok, Tumblr, and Pinterest.
So, why settle for a single tool when you have the option to choose a comprehensive tool like SocialPilot? It also has a free trial available. So go ahead and try out SocialPilot for better results.
Frequently Asked Questions
🌟 How can we analyze LinkedIn profiles?
You can use social media analytics tools like SocialPilot to analyze your LinkedIn Company page. You can find the posts that perform the best, the right time to post, engagement rates, and more.
🌟 Is LinkedIn good for business?
LinkedIn started as a portal for job searching but has eventually grown into a full-fledged social media platform. Companies now use it for marketing and promotion because it allows your business to appear in front of audiences globally.
🌟 Can LinkedIn be used for marketing?
Yes, LinkedIn is a very comprehensive platform used by businesses to generate leads and engagement. LinkedIn is where the CEOs, CTOs, CMO, CROs, and decision-makers hang out. So, if you have a product or service you want to promote, you can find the right people there easily.
🌟 What are the best LinkedIn analytics tools in 2023?
Some of the top-performing LinkedIn strategy and analytics tools are SocialPilot, Socialinsider, Hootsuite, DrumUp, and Klipfolio.
🌟 How does SocialPilot work as a LinkedIn analytics tool?
SocialPilot is the ideal tool to assess and record in-depth marketing strategies on LinkedIn.
- It provides an easy understanding of your whole LinkedIn account analytics with graphs.
- Users can download LinkedIn reports in no time in PDF format and mail them to their clients right away from the dashboard itself.
- It helps in resharing the highest-performing posts to grab more attention directly from the analytics reports.
