5 Stunning Online Marketing Tools to Kickstart a Successful Business

Businesses all around the world now rely on social media to build their online presence. Keeping your business afloat online is not simple. It takes a lot of time, commitment, and, most importantly, consistency, which many brands overlook.

To be consistent, you must post relevant and engaging content regularly to attract new clients to your business.

You must also keep track of your account’s performance and interact with your customers frequently via comments and messages.

We understand how challenging it is to monitor so many things at once, so we’ve compiled a list of 5 online marketing tools for you. These tools will help you increase revenues, leads, and conversions and successfully kickstart your business.

1. SocialPilot

One of the finest online marketing tools, SocialPilot can help you start your business and grow your brand with ease. It can do so by allowing you to create, schedule, publish content, and do plenty of other things.

You can also manage your social media profiles directly from the SocialPilot tool, ensuring that your most engaging posts get the most exposure.

With SocialPilot, you can publish to multiple social media platforms from a centralized dashboard, including Facebook, Instagram, and Twitter, as well as Linkedin, Pinterest, Google My Business, and TikTok.

Along with providing integrations for so many social media platforms, it’s still a low-cost, user-friendly tool with many great and eye-catching functionalities for boosting your brand’s visibility across all major social networking sites.

Why Select SocialPilot as Your Trustworthy Online Marketing Tool?

• You can effortlessly schedule and post content with pictures and videos for several social networking sites from a single dashboard.
• Its social calendar tool enables you to see your social media plan from both macro and micro perspectives. You have the flexibility to review your calendar in-depth or just get a quick overview.
• Its social inbox functionality gathers all of your interactions, such as comments, messages, or tweets, into one place for easy monitoring. This function also aids in the monitoring of ongoing conversations.
• Colors, logos, and more can all be personalized using SocialPilot.
• With a single upload, SocialPilot can bulk schedule up to 500 posts with pictures and URLs.
• With charts and graphs of key metrics, you can acquire all the facts and figures about your social media account and page’s productivity.
• You can personalize and professionalize your social media page reports by branding them. These reports can either be emailed to your clients or downloaded as PDFs.
• You can coordinate with your clients and social media managers by asking them to collaborate on certain accounts.
• You can effortlessly optimize the workflow of your entire team to ensure that no content goes online without your authorization.

What Do People Say About SocialPilot?

2. Sprout Social

Sprout Social is one of those online marketing tools that assists you in discovering and reaching out to your target audience. It also enables you to monitor and manage your social media channels from a single dashboard.

Brands of all sizes can automate, schedule, and monitor the content seamlessly. It has excellent team collaboration features that allow team members to collaborate on various activities while also analyzing the performance of multiple sites.

Pros

• Sprout Social aids in the discovery of your best-performing content as well as the effectiveness of your social campaigns.
• Using its smart social listening features, you can also discover trends, hashtags, and opportunities to engage with potential customers.

Cons

• Its mobile application isn’t as good as the desktop version.
• You can’t manage every social media site on Sprout Social.

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3. Canva

It’s a visual world today, and to grab people’s attention, you must consistently publish eye-catching and engaging content to build your brand. But here’s the thing.

Not everyone can hire a graphic designer; thus Canva’s free version serves as a heroic solution.

You can make your photographs look professional by using Canva’s ready-made templates, custom-designed dynamic logos, and graphics instead of doing most of the complex design development.

Canva is one of the best free online marketing tools popular among startup businesses who want to establish their brand.

The free suite of tools is generally more than enough to satisfy a lot of graphic designing requirements. For advanced graphic design features, you can also choose the premium plan.

Pros

• Canva offers a huge library of graphic elements, with over two million to choose from.
• It has a drag-and-drop facility that is easy to use.
• Within minutes you can design, modify, and share your Canva creations.

Cons

• It has a user-friendly interface.
• To access all the other features of Canva, like its scheduling tool, you need to subscribe to its paid version.
• Canva is not accessible in offline mode.

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4. BuzzSumo

BuzzSumois one of the top online marketing tools for discovering the most viral posts and influential figures. It’s also one of the online marketing reporting tools that can help you figure out which content performs the best for any keyword.

The results will be categorized by Facebook, Twitter, Pinterest, and Reddit shares by BuzzSumo. It has the additional advantage of allowing you to evaluate which posts are performing well across the web without constantly checking multiple social networks all of the time.

Pros

• This tool also determines what type of content will best suit you or your customers. As a result, your branding stands out, and you can reach out to your potential customers more effectively.
• BuzzSumo offers a free trial to its users.
• On BuzzSumo, you can set up alerts for the latest trends and changes in your sector.

Cons

• It doesn’t have a free version, and its paid version is not very affordable for small brands.
• The learning curve is difficult to understand. It takes time for users to become used-to to the tool.

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5. Hootsuite

Hootsuite is one of those online marketing tools that you can use to grow your business. It allows you to plan your content calendar, enabling you to prepare all of your social media posts for the upcoming weeks or even months in one go.

It’s also one of the top online marketing reporting tools, allowing you to identify which of your social media campaigns are the most successful and compute ROI using that insight.

Pros

• With Hootsuite, all of your brand mentions can be tracked, and reactions can be monitored from a single dashboard.
• It now offers features for promoting your social media content directly from the system.
• It is one of the free online marketing tools that offers a free version to its users.

Cons

• After you schedule content, going back and making changes can be very time-consuming and inconvenient.
• For small brands that are just getting started, the paid plans are too pricey.
• You can only access a certain number of profiles at a time.
• If you don’t have a subscription plan, you won’t be able to access Hootsuite’s analytics feature.

Summing It Up!

Although there are several online marketing tools on the market to assist you in growing your business these days, only the ideal one can help you achieve your brand goals.

You’ll need a tool that can manage all of your social media channels, provide analytics , and automate a variety of tedious and time-consuming activities. You access all of these features for an affordable price and save a lot of time.

Out of these five online marketing tools, we recommend SocialPilot to efficiently manage all of your social media profiles and accomplish a lot more.

Using SocialPilot, you can add emojis, GIFs, and infographics to your posts and messages and make them extra appealing and impressive.

You can evaluate the most engaging content and the optimum time to post for optimal results using Facebook audience insights. On Instagram, you can schedule and upload carousel posts to increase engagement too.

Experience it yourself by signing up for its 14-day free trial.