10 Best Planoly Alternatives for Content Planning and Scheduling

When it comes to managing your social media presence, Planoly has been a favorite for many.

But sometimes, it just doesn’t quite hit the mark.

Maybe you need more social media platforms to manage or advanced analytics to track your social media performance.

If you’re nodding along, don’t worry; I’ve got you covered.

Over the years, I’ve tested and worked with plenty of social media management tools, and in this guide, I’ll walk you through the 10 best Planoly alternatives.

These tools bring all the content planning features and easy-to-use interfaces you need to truly elevate your social media strategy.

Ready to take control of your social media?

Let’s dive in!

Top 5 Planoly Alternatives at a Glance

Choosing the right tool for your social media management needs can be overwhelming, but I’m here to simplify it for you! 

Check out this quick comparison of the 5 top alternatives to help you find the best fit for your strategy and business.

10 Best Planoly Alternatives for Content Planning & Scheduling

1. Buffer

Having used both Buffer and Planoly, I can confidently say that Buffer is great for social media management, especially  for agencies and SMBs.

Unlike Planoly, Buffer offers a broader scope across multiple social media networks. What I love about Buffer is its simplicity, effortless social media scheduling, and content calendar, which keeps everything organized.

However, while Planoly is excellent for visual content planning, Buffer’s Instagram grid preview is not as intuitive as Planoly’s. For agencies managing multiple social channels and social media teams, Buffer’s analytics and team collaboration features shine. But if you’re all about the Instagram aesthetic and visual feed, Planoly might be the better choice.

In short, if you’re managing multiple platforms and need easy-to-use scheduling, Buffer is a great choice. For a visual-first Instagram approach, Planoly has the edge.

Best for:

Agencies, SMBs, Freelancers, Content creators, Social media managers, and Startups.

Rating:

4.3/5 (G2)

Jack H. – 5 Stars

Buffer takes all the stress out of social media management. There’s a great draft and approval process along with an easy to use asset library. Having multiple platforms in one place but still having the benefit of most of the native apps is well worth the subscription cost.

Key features:

• Cross-platform content scheduling and publishing
• AI Assistant for content ideas and content creation
• Option to tailor posts to each social media platform
• In-depth hashtag and post analytics and reporting
• 30+ useful third-party integrations

Pros:

• Buffer offers better team collaboration features, making it easy for multiple team members to manage social media marketing campaigns.
• Buffer provides detailed analytics to monitor social media performance.

Cons:

• Buffer doesn’t offer the same visual content planning, making Planoly better.
• Planoly is tailored explicitly for Pinterest users with deeper features, while Buffer offers more general functionality.
• Not an Instagram-centric tool.

Pricing:

Buffer offers two pricing plans: Essentials ($6 per month/channel) and Team ($12 per month/channel). There is also a Free plan.

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2. SocialPilot

If you are deep into scheduling, social media analytics, white label, and team collaboration, SocialPilot is your tool. I have been using it for several years, and it is an excellent alternative to Planoly.

I was impressed by its robust bulk scheduling capabilities—far surpassing Planoly, which limits you to only 10 posts at a time. SocialPilot allows up to 500 posts, making it ideal for agencies or businesses with high-volume content. 

SocialPilot’s cross-platform analytics provide insights across multiple platforms, while Planoly only offers Instagram data. I also appreciate SocialPilot’s team collaboration tools, which are more versatile than Planoly’s simplified features. 

However, Planoly is still better suited for Instagram-focused users due to its grid planning and visual content management.

In short, if you need advanced analytics, an intuitive content calendar, and bulk scheduling, SocialPilot is an excellent choice. However, if your focus is primarily on Instagram, Planoly is the more intuitive tool for visual-first planning.

Best for:

Agencies, Small to medium businesses, Social media managers, Creators, and Solopneures.

Rating:

4.5/5 (G2)

Imali C. – 5 Stars

The software is well thought out, with usability in mind. Whenever there is something that I need help with, it’s easy and quick to get hold of the friendly team who are always on-hand to help and genuinely make you feel like your ideas are being heard.

Key features:

• Automatic and bulk scheduling
• Hashtag suggestions
• Visual content calendar
• Robust analytics
• Automated report generation
• AI Pilot caption generator

Pros:

• Visual calendar for organizing and planning posts across platforms.
• SocialPilot’s analytics cover all platforms, while Planoly only offers Instagram insights.
• SocialPilot provides a broader range of features at a more affordable price than Planoly’s higher pricing structure.

Cons:

• SocialPilot lacks the Instagram grid preview and visual planning features that Planoly excels at.
• SocialPilot has limited visual content management compared to Planoly.

Pricing:

SocialPilot offers four pricing plans: Essentials ($30 per month for 1 user), Standard ($50 per month for 3 users), Premium ($100 per month for 6 users), Ultimate ($200 per month for unlimited users, and Enterprise (Custom)

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3. Planable

Another excellent replacement for Planoly is Planable, and it’s been a lifesaver for managing social media accounts with team collaboration in mind. While Planoly shines for its user-friendly interface and content calendar, Planable goes further with a more robust team-oriented platform.

Planable’s content approval workflow is ideal for agencies and SMBs, allowing easy feedback and approval loops for posts before publishing. Plus, it offers multi-platform scheduling, making it a great alternative to Planoly, which is more Instagram-focused.

However, Planable’s UI can feel overwhelming for beginners, whereas Planoly’s is more straightforward and visually driven.

In short, if you need to streamline team collaboration and content approvals across multiple social media platforms, Planable is your go-to. However, for a more visually focused and robust calendar tool, Planoly remains the better choice.

Best for:

E-commerce, Brand managers, Freelancers, Small businesses, and Marketing teams.

Rating:

4.6/5 (G2)

Tony P. – 5 Stars

We love Planable because it lets us post to Pinterest and other platforms, is very affordable, has AI to help us write better content, and has excellent Customer Service. I have only had one issue since 2022, and they communicated with me and resolved the issue within 2 hours. I’m in the States, they are in Budapest, and this team is top-notch.

Key features:

• Multi-platform scheduling
• Feed, calendar, grid, and list views for content planning
• AI content generation and rewriting tools
• Drag-and-drop interface
• Post previews
• Real-time feedback
• Multi-step approval workflows

Pros:

• Planable excels in collaboration tools, making it perfect for agencies and SMBs.
• Unlike Planoly, which is focused on Instagram and Pinterest, Planable allows scheduling across multiple platforms.
• Planable offers a detailed preview of how posts will look on different platforms, while Planoly is limited to Instagram.

Cons:

• Planable’s features are less tailored for Instagram’s visual content planning.
• Planable’s analytics are less detailed than Planoly’s insights into performance.
• While Planoly supports Pinterest heavily, Planable does not provide specific features for managing Pinterest accounts.

Pricing:

Planable offers three paid plans: Basic ($39/month per workspace), Pro ($59/month per workspace), and Enterprise (Custom). There is also a free plan.

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4. Sprout Social

If you’re an enterprise looking for a social media solution, Sprout Social has been a go-to for managing multiple social media accounts across various platforms.

Unlike Planoly, which focuses on Instagram, Sprout Social offers advanced analytics across platforms like Facebook, Twitter, and LinkedIn. It helps enterprises track social media performance and benchmark competitors.

Sprout Social’s Smart Inbox consolidates messages and mentions in one place, streamlining communication, unlike Planoly. While Planoly is great for Instagram grid planning, Sprout Social excels in team collaboration and data-driven insights.

In short, Sprout Social is the better choice if you’re looking for a tool that offers advanced analytics and team collaboration. If you’re focused on visual content focus and a user-friendly interface, Planoly might be your best fit.

Best for:

Enterprises, Large corporations, E-commerce, and Data-driven brands.

Rating:

4.4/5 (G2)

Kevin V.– 4.5 Stars

Sprout has a clean, simple and intuitive interface and main navigation. It makes it easy for new users to learn. At the same time the tool is feature packed and customizable. I love the reporting section and how easy it is to sort and filter with quick responsiveness.

Key features:

• Social listening tools
• Competitor benchmarking
• Robust analytics dashboard
• Advanced scheduling tools
• Unified social inbox
• Task assignment & workflow

Pros:

• Sprout Social has better team management features with task assignments, approval workflows, and real-time collaboration.
• Sprout Social allows you to track competitor performance. Planoly doesn’t have this capability.

Cons:

• Sprout Social’s interface can feel overwhelming for beginners, while Planoly has a simpler one.
• Sprout Social is more expensive than Planoly.
• Unlike Planoly, Sprout Social doesn’t provide an Instagram grid preview.

Pricing:

The pricing plans are as follows: Standard ($249 per seat/month), Professional ($399 per seat/month), and Advanced ($499 per seat/month). For large Enterprises, you need to contact Sprout for pricing.

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5. Hootsuite

Let me tell you about my first-hand experience with Hootsuite. It is a powerful tool for social media post scheduling, robust analytics, and competitor benchmarking. 

Hootsuite offers a more comprehensive solution, especially if juggling major social media platforms.

In terms of team collaboration, Hootsuite’s features allow multiple users to manage and review posts seamlessly. However, it does fall short when it comes to the intuitive interface you get with Planoly.

Also, don’t expect deep social media analytics without a premium plan. If you’re an agency or brand managing social media feeds across multiple platforms, Hootsuite will save you time—just be prepared for its learning curve and higher pricing.

In short, if you need cross-platform scheduling and comprehensive analytics, go for Hootsuite. But if you’re laser-focused on team collaboration and a content calendar with a more straightforward visual planning interface, Planoly is your tool.

Best for:

Large enterprises, Brands, Content creators, and Marketing teams.

Rating:

4.2/5 (G2)

Isla H. – 4.5 Stars

There is a lot to like about Hootsuite. The platform is easy to use and integrate into your social media efforts. The scheduling calendar and the analytics are particularly user-friendly and provide many options. Their academy and how-to video series are also excellent.

Key features:

• Social media scheduling
• Advanced analytics
• Team collaboration
• Social listening
• Social media reports
• Customizable dashboards

Pros:

• Hootsuite monitors brand mentions and social media trends in real-time, a feature lacking in Planoly.
• Unlike Planoly, with Hootsuite, you can create detailed, customizable reports for different platforms.

Cons:

• Hootsuite can feel overwhelmed with its busy dashboard, while Planoly has a clean and intuitive interface.
• Unlike Panoly, Hootsuite lacks detailed visual content planning features.
• The variety of features in Hootsuite can take some time to get used to.

Pricing:

Hootsuite offers three pricing plans: Professional ($99 per month/10 social accounts), Team ($249 per month/20 social accounts), and Enterprise (Custom/50 social accounts).

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6. Agorapulse

From my experience as a social media expert, I can say that Agorapulse is fantastic for both brands and marketing teams. Unlike Planoly, which is more about basic scheduling and analytics, Agorapulse offers advanced capabilities.

For large teams, Agorapulse excels with its team collaboration tools, including task assignments and approval workflows—perfect for managing client campaigns. The social inbox feature consolidates all messages, mentions, and comments in one place, streamlining engagement across platforms.

While Planoly is great for content calendars and user-friendliness, Agorapulse offers deeper analytics, social listening, and a more comprehensive approach to social media management.

In short, if you need a tool for managing multiple social media platforms and require team collaboration, Agorapulse is the better fit. For users focusing on content planning, Planoly remains a strong option.

Best for:

Brands, E-commerce businesses, Marketing teams, and Agencies.

Rating:

4.5/5 (G2)

Sandra H.– 4 Stars

Agorapulse is incredibly intuitive and user-friendly, making it easy for me to schedule posts, engage with our audience, and track performance across multiple platforms. The reporting features are also robust, providing valuable insights.

Key features:

• Multi-platform social publishing
• Seamless team collaboration for content creation
• ROI tracking
• Campaign tracking
• Reports and dashboards
• Brand reputation management

Pros:

• Agorapulse provides more detailed, customizable analytics across all platforms, whereas Planoly’s are more basic.
• Agorapulse excels with its team collaboration tools, such as task assignment, content approval, and team reporting.

Cons:

• Agorapulse has more features and, thus, a more complex setup, making it less beginner-friendly than Planoly.
• For SMBs or freelancers, Agorapulse may seem pricey compared to Planoly.
• Limited visual content planning options.

Pricing:

Agorapulse offers four paid plans: Standard ($99 per month), Professional ($149 per month), Advanced ($199 per month), and Enterprise (Custom). There is also a Free plan.

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7. Later

If you’re looking for a more multi-platform content planning tool, Later is a solid alternative to Planoly. I’ve used both, and while Planoly excels with its visual content planning, Later offers a more robust experience for social media strategists and freelancers who manage multiple platforms at once.

Later’s drag-and-drop interface is incredibly intuitive, and the media library lets you easily organize and tag content—something Planoly doesn’t offer. The analytics are another win for Later, as it supports multi-platform performance tracking, whereas Planoly’s analytics are confined to Instagram and Pinterest.

But Later lacks the visual content calendar features that Planoly offers, like grid preview and shoppable post scheduling.

In short, if you need a budget-friendly tool for multi-platform scheduling and intuitive content management, Later is a no-brainer. If you’re focused primarily on visualizing campaigns, Planoly is still your best ally.

Best for:

Social media strategists, New businesses, Freelancers and small teams, and Brands.

Rating:

4.5/5 (G2)

Isabel L.– 5 Stars

Later is user-friendly and suitable for both beginners and experienced users, making it the ideal platform for all your social media scheduling needs.

Key features:

• Recommendations on best times to post
• A visual Instagram content and grid planner
• Relevant hashtag suggestions for improved visibility
• Scheduling and auto-publishing for Instagram Reels and Stories
• Social media analytics and link-in-bio analytics

Pros:

• The media library in Later is more robust than Planoly’s, allowing you to tag, organize, and easily access content for scheduling.
• Later, it provides automatic hashtag suggestions, a feature that Planoly lacks.
• Later allows you to upload and schedule up to 500 posts simultaneously, whereas Planoly is limited to 10 posts.

Cons:

• Planoly offers better content approval features, which are important for agencies, while Later is geared more toward individual content creators or small teams.
• Later does not offer dedicated Pinterest features.

Pricing:

Later offers five pricing plans: Starter ($25 per month/1 user), Growth ($45 per month/3 users), Advanced ($80 per month/6 users), Agency ($200 per month/10 users), and Enterprise (Custom).

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8. CoSchedule

CoSchedule is a great tool for managing social media content and campaigns, and it’s good for those looking for an all-in-one marketing solution.

Unlike Planoly, which focuses on visual planning, CoSchedule integrates with multiple platforms, allowing you to plan everything in one place.

CoSchedule’s content calendar is robust, but the interface can initially feel a bit overwhelming, especially for more visual users. Conversely, Planoly shines with its Instagram grid preview and visual content management, making it easier for visual-first users to maintain a cohesive aesthetic.

In short, if you’re looking for a tool that combines content scheduling with a comprehensive marketing calendar for multiple platforms, CoSchedule is the better fit. For visual campaign businesses, Planoly remains the go-to for visual planning.

Best for:

Content marketers, Content creators, Enterprises, Agencies, and Brands

Rating:

4.4/5 (G2)

Andrea F. – 2.5 Stars

If you don’t have resource allocation for social media management, CoSchedule offers an affordable way to kick off a social media program that can get a small team started.

Key features:

• Marketing calendar
• ReQueue posting
• Campaign management
• Email marketing integration
• Social media scheduling

Pros:

• Unlike Planoly, CoSchedule integrates blog posts, social media, and email campaigns into one calendar.
• CoSchedule provides task management features.
• CoSchedule’s analytics go beyond social media, offering performance tracking across your entire marketing ecosystem.

Cons:

• CoSchedule can feel overwhelming for small businesses or freelancers.
• Limited Instagram features.
• CoSchedule’s pricing can be expensive for SMBs or freelancers.

Pricing:

CoSchedule offers four paid plans: Social Calendar ($29/month per user), Agency Calendar ($59/month per user), Content Calendar (Custom), and Marketing Suite (Custom).

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9. Sendible

After using both Sendible and Planoly, I found that Sendible is a strong alternative, especially for creators and SMBs that need advanced analytics and social media listening.

Sendible is suitable for managing multiple social media accounts across platforms, unlike Planoly, which offers limited scheduling and planning.

One of the most significant benefits of Sendible is its team collaboration and client approval workflows, making it ideal for agencies. 

However, it’s a bit more complex and overwhelming for smaller teams or freelancers. Planoly, on the other hand, is more straightforward to use, offering easier content scheduling.

In short, if you need cross-platform management, advanced analytics, and team collaboration, Sendible is the tool to go for. However, if you focus on Instagram-first strategies with a simple user interface, Planoly is a more intuitive option.

Best for:

Mid-sized businesses, Social media managers, Creators, and Teams

Rating:

4.5/5 (G2)

Kimberly T. – 5 Stars

With Sendible, I easily schedule my social media posts. I am single-handedly responsible for the entire marketing of the company, so when I go on holiday, I find it important that the social media posts continue. I couldn’t live without Sendible anymore.

Key features:

• Social media calendar
• AI assistant for content creation
• Analytics and reporting, including custom reports
• Team collaboration features
• Content and hashtag library
• Smart queues and bulk scheduling

Pros:

• Sendible excels in social listening and monitoring brand mentions, which is lacking in Planoly.
• Sendible has better tools for team collaboration, such as task assignments, approval workflows, and multi-user access.

Cons:

• Sendible tends to be more expensive than Planoly, especially for smaller businesses or those just starting with social media management.
• Sendible’s vast array of features requires more time to learn and master than Planoly.
• Unlike Planoly, Sendible doesn’t have Instagram grid preview features.

Pricing:

Sendible offers five pricing plans: Creator ($29/month for 6 social profiles), Traction ($89/month for 24 social profiles), Scale ($199/month for 49 social profiles), Advanced ($299/month for 100 social profiles), and Enterprise ($750/month for 400 social profiles).

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10. Zoho Social

While compiling this list of Planoly competitors, I tried Zoho Social. It stood out, especially as a business-focused tool for brands looking for in-depth analytics and social listening rather than visual content planning.

Unlike Planoly, which excels in limited network scheduling, Zoho Social is designed to support multi-channel management.

What stands out is its advanced monitoring features. Zoho allows you to track brand mentions, monitor competitor activities, and follow specific keywords from one dashboard. The innovative Qs feature is a great tool, helping to automatically queue up content to post at optimal times.

In short, Zoho Social is a great pick if you’re looking for a tool with multi-platform scheduling, monitoring capabilities, and robust analytics. But if you visualize campaign planning, Planoly will likely serve your needs better.

Best for:

Large teams, Enterprises, B2B businesses, and Content marketers.

Rating:

4.6/5 (G2)

Michelle S. Loyd – F. – 4.5 Stars

This unified social scheduling tool allows independent marketers to schedule, post, and share content across popular social media platforms including X, Facebook, LinkedIn, and Google My Business.

Key features:

• Post-performance tracking
• Smart queues
• Custom reports
• RSS feed integration
• CRM integration
• Hashtag analytics

Pros:

• Zoho Social offers social listening capabilities, allowing businesses to track mentions, competitors, and industry trends across platforms.
• Zoho Social allows you to create custom reports and dashboards, which Planoly doesn’t offer.
• With Zoho Social, you can assign tasks, manage approval workflows, and collaborate within teams. Planoly is more straightforward.

Cons:

• More complex interface.
• Zoho Social’s pricing might be higher for freelancers or smaller businesses, whereas Planoly offers more affordable.

Pricing:

Zoho Social offers three paid plans: Standard ($15/month for 11 channels), Professional ($40/month for 11 channels), and Premium ($65/month for 14 channels). There is also a Free plan.

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Key Factors in Choosing the Best Planoly Alternative

As an experienced social media marketer, I know that choosing the right alternative requires careful consideration of your business needs and objectives. I’ll walk you through six key factors to help you make an informed decision and select the best alternative.

Here’s what to keep in mind:

1. Content Planning & Scheduling Features

Look for easy-to-use content calendars and bulk scheduling options to streamline your posting process. The tool should allow visual content planning if Instagram is a focus but also handle other platforms effectively.

2. Team Collaboration Tools

For agencies or businesses with multiple users, team collaboration features are necessary. Look for tools with task assignments, approval workflows, and role-based access to ensure efficient content management.

3. Platform Versatility

Ensure the tool supports the platforms you need, such as Instagram, Facebook, Twitter, Pinterest, LinkedIn, etc. Multi-platform scheduling is essential for managing a diverse social media presence

4. Analytics & Reporting Capabilities

Choose a tool that offers detailed social media analytics across platforms. This includes insights into engagement, growth, and post-performance to optimize your strategy based on data.

5. Ease of Use & Interface

Simplicity matters. A tool with a user-friendly interface will save you time. Check if it’s easy to navigate, especially for beginners or solo users who need quick access to essential features without a steep learning curve.

6. Pricing & Value for Money

Don’t just look at the sticker price. Ensure the tool’s features align with your needs. A tool may seem affordable, but if it lacks essential features, it could lead to inefficiencies down the line. Always evaluate ROI based on your specific use case.

By keeping these key factors in mind, you’ll be well-equipped to choose the perfect alternative that fits your social media needs and drives success for your business.

Which Planoly Alternative Is Right for You?

To wrap up, finding the right alternative to Planoly is choosing what works best for your business. 

If you’re after simple scheduling, Buffer is ideal. For team collaboration and content approval, Planable shines. And for bulk scheduling and affordable multi-account management, SocialPilot has you covered.

Whether you need multi-platform management, deeper analytics, or smoother team collaboration, the right tool will simplify your process and drive results.