How to Increase your Social Media Engagement and Audience

What comes to your mind first when you listen about social media platforms? Are they posts, feed, and timelines? If yes, then you need to visualize beyond that because merely depending on a handful of things will not help you increase your social media engagement and grow your audience.

You and your team can climb up to the next level smoothly with the right social media strategies, albeit if you regularly follow my tips shared in this blog.

I will share useful tips that will definitely help you achieve your social media engagement activities and help grow your audience. In addition to this, I will also take you through a journey explaining the importance of growing your audience and how to make that possible.

All of that in this blog itself!

Let’s get started!

Which factors make Social Media the best platform for increasing your engagement and audience?

Let’s begin with statistical figures. Around 60% of the global population is active on social media on a daily basis. So, you see how vital social media continues to play in our lives!

Increasing Audience

While scrolling through the feed, your target audience will get engaged in your posts and bang on! You will see conversation picking up gradually.

Oh! Is it that easy?

No, it’s not just these two steps that will help you achieve your goals. There’s a whole lot of planning and strategizing that goes into it for a successful social media engagement.

I will discuss the tricks that you need to master, to help you increase your social media engagement and followers.

So, let’s keep moving…

How to boost Social Media engagement

Before you jump straight into social media marketing, the first step is to build a strong platform.

Here’s what you need to do to achieve the desired outcome.

1. Know your target audience

Target Audience

The first thing that you need to master is your target market. Until and unless you know your potential audience, you won’t be able to frame messages. Before starting off, you need to get a thorough insight into your audience. This will help you understand how they behave, and what kind of posts they like. Knowing your target audience would make sure that you deliver the right message at the right time and on the right platform.

2. Competitor analysis

Competitor Analysis

Remember that your competitors are also targeting the same audience that you are trying to reach. Well, I am not saying to copy everything that they are doing, but it is necessary to know their respective unique selling propositions. Analyze their style and see which posts of theirs are getting the most attention, and then chalk out the strategy accordingly. Try to evaluate their posts and design something unique for your own.

3. Plan your strategy and set your goals

Before setting up your account, I recommend you to pen down a proper social media strategy. It will include the frequency of posting content, types of content to post, and among others. You will also need to analyze your target audience and market before you share anything on social media.All in all, try to define your goals and deadline. It will motivate you to do better and on time.

4. Get on the right platform

Right Platform

With too many social media platforms, you cannot just randomly choose anyone and start posting. Facebook was the first social network to surpass 1 billion registered accounts and currently sits at almost 2.5 billion monthly active users. While Instagram had 1 billion monthly active accounts. This doesn’t mean you need to follow them and keep posting. Although I encourage you to stay active on each platform, posting at the right time is also important. Hence, first, determine your type of post and the audience and then accordingly leverage the relevant social media platform.

Until and unless you are choosing the right platform where your target audience spends most of their time, you are doing no justice to all your social media marketing efforts.

5. Design an appealing profile/page

Make sure that your profile is well designed to attract more viewers. Though we say not to judge a book by its cover, you know what the reality is. Design it in a way so that every bit of it will portray your brand identity. For instance, if blue is your brand color, try giving a touch of blue in every post. This helps the viewers to relate and connect to your brand better.

Now that you are all set with your platform, it’s time for you to share content, updates, and market your brand. And that’s where the second part of our content will help you.

How to grow an audience via Social Media engagement

As I have said earlier, social media marketing is not only about sharing posts. There are so many other aspects that you need to look into. Here, let us see how you can grow your audience and enhance social media engagement.

1. Be who you are! Be original!

You will definitely get viewers if your profile is attractive. To engage viewers and turn them into potential prospects, you would need engaging content. Original and engaging content usually drives most viewers. In other words, look at what the world needs and how you can help the people. So, get your creators on board and design engaging and inspiring content.Take into consideration the following additional tips mentioned:

  • Keep your brand consistency in every post
  • Post as much content as you can on your website
  • Share valuable contents that will either help your audience to learn more about the industry or will encourage them to buy your product or service
  • Do not forget to share links with the posts
  • Visuals attract more attention than plain texts. So, include infographics, videos, and relevant images in the post
  • Keep the entertainment on! Shares memes, jokes, or humorous content to grab more attention
  • People do not have much time to read long posts. So, keep them short, crisp, and attractive
  • Use relevant hashtags to your posts to come on top of the social media search results

2. Collaborate with influencers

Influencer Collaboration

Social media influencers are the new stars. Get in touch with such influencers. Tag them, share their content, or connect with them and request them to share your content. Influencer marketing brings 10 times higher ROI than traditional forms. So, buckle up, do your research, engage in cross-platform promotions, grab their attention, and get going!

3. Shout-out posts

Think about the Big Billion Day Sale from Flipkart. Have you seen how Flipkart promotes such events? The same applies to your business as well. Whenever you are launching something new or updating anything, do not forget to promote it using multiple marketing techniques.

4. Communicate with your audience

Audience Communication

Why do you think these influencers are so popular? Simple. Because they regularly communicate with their audience. Never ever forget to reply to your audience’s comments. It makes them feel valuable. You can even set up an auto-reply to Facebook comments in order to do this. Do not only be in touch with your audience but also share their opinions.

You value them, they will value you!

5. Do something interactive

This one is an extension of my previous point. Apart from communicating with them, do something more exciting. Ask them questions, organize a quiz, play some games, give some challenging tasks, host polls,etc. This will keep your audience hooked up to your page/profile, hence increasing social media engagement.

6. Go live!

Going Live

You must have read a million posts about how live videos can increase social media engagement. Well, all of them are true. And the main reason for the popularity of live videos is that your audience gets connected to you in real-time. It assures authenticity and ignites their interest to be engaged. Make your live videos entertaining enough by neither being too professional nor too personal.

Okay, so now that you are all spirited up with your marketing strategies and methods, you are likely to see results soon!

How to manage Social Media engagement

Social Media Engagement

1. Use the right tool

There are many social media automation tools available in the market that can ease your posting efforts. SocialPilot stands to be one of the best! SocialPilot is a comprehensive social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps users at every step – right from publishing posts on their profiles to analyzing their posts’ performance. With this tool, you can also monitor your audience engagement.

2. Be consistent

If you forget to post one day, there’s a high chance that you might lose your followers. They will wait for your posts to pop up on their news feed and if they don’t hear from you, they might lose interest in your offering. So, the more you post, the better it is. And that’s why I suggest you use SocialPilot.

Keep asking questions to your audience, see what they want, serve them, approach their emotions. Once you start connecting with them, there’ll be nothing left to stop you.

Just keep one thing in mind. You need to be patient in this entire process. Getting the right amount of social media engagement doesn’t happen overnight. Be dedicated and you will reach your desired goal.

If you have further queries please put your message in the comments section below.

Author: Bharadwaj Sharma

Bharadwaj Sharma is a business journalist turned content writer. He has worked for a public relations agency, a business newspaper, a news website, and a B2B tech magazine before joining In his free time, he loves watching movies, going for a walk, and interacting with friends and family!