Categories Branding, Tech & Tools

5 Outstanding Social Media Marketing Tools You Need in 2023

Are you looking to create a strong social media presence?

Do you want to stand apart from your competitors in the social space?

Do you want to have a strong connection with your social media audience for long-lasting relations?

Then you need to have the assistance of powerful social media marketing tools to create and execute a result-oriented social media marketing campaign for your brand.

With a whopping 4.48 billion people using different social media platforms worldwide, it’s no guess-game that your target audience is also present on social media platforms.

And fanning this fire, over 54% of the online scrollers prefer social media to research a product/service before making a buying decision.

With such a tremendous market opportunity, you need the right set of tools and marketing strategies to help you extract the most out of this business wonderland.

You can plan and strategize a foolproof social media marketing strategy. Still, you need the support of great social media marketing tools to maximize your efforts and minimize your time and effort to achieve your desired results.

But out of hundreds of tools available in the market, how can you choose the best fit for your brand?

We have filtered down five paid and free social media marketing tools and explored every pro and con to finalize the final list for you.

Go through every single social media tool on the list, and by the end, you’ll be able to decide which helping hand to choose for your social media marketing efforts.

Let’s get started.

1. SocialPilot


If you need a cost-effective social media marketing tool that has all the vital features to achieve your desired social media marketing results, you can’t have a better-packaged product than SocialPilot. Being one of the best social media marketing tools, SocialPilot has a wide range of features that can help you solidify your social media marketing efforts.

It is one of the most cost-effective tools for social media management. It lets you post on various social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, Tumblr, and VK.

You can create a content schedule to keep up with regular content requirements. You can use its content curation feature to create enticing and valuable social media content. You can even use a content calendar to make sure everything’s on track with your social media marketing efforts.

Being one of the top social media marketing tools, SocialPilot even provides complete insights on your social media marketing strategy so that you can optimize your campaign with well-informed decisions.

Why Pick SocialPilot as Your Go-To Social Media Marketing Tool for Your Marketing Efforts?

  • You can schedule and create social media posts for different platforms using a single dashboard.
  • You’ll have the power for bulk scheduling posts up to 500 posts.
  • You can extract useful insights about your marketing effort to understand what’s working and what’s not.
  • You can create an attractive and well-organized content calendar for better management.
  • You can save all your post drafts to use them later.
  • You can add different creative elements to your posts like GIFs, emojis, filters, and other elements.

What Are People Talking About SocialPilot?

Nicolle H

SocialPilot is simple and easy to use with all the functionality. I run many social accounts, the setup of these accounts is so easy. I use this daily and can keep track of all my scheduled posts.

Shari H

Social Pilot is great for Content Management and Campaigns! What I like most about Social Pilot is its ability to handle all of your social media posts effectively and at a cheaper cost than other social media management platforms! Its platform is simple enough for an extreme beginner to use but professional enough for large businesses!

Sharlette M

SocialPilot is easy to use and organized. All the features I need are on the screen and accessible. I love how intuitive the features are, like planning a schedule, generating hashtags, and looking at analytics. I also like that you will see all of your posts and any errors before the content goes out.

2. Hootsuite


Hootsuite is one of the top intuitive social media marketing platforms that can help to scale your brand presence to new heights. It helps to manage, optimize and schedule your social media content to achieve business targets seamlessly. It assists in scheduling posts, analyzing performance, and monitoring hashtags and keywords.

Being a highly professional tool, it’s a treat for marketers to make the most of it and use all its premium functionalities. Hootsuite is a well-designed package for teams, businesses, and marketing professionals.


  • It has a user-friendly and attractive user interface.
  • All the functionalities are easy to access and use.
  • You can access and optimize all of the top social media platforms easily.
  • It supports every top social media marketing platform.

Joanmarie C

Hootsuite has always been my go-to for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. Hootsuite dashboard is awesome with the features it provides, but to a multitasking pro, the dashboard was a bit intimidating – felt it could have been organized and simplified.


  • You are limited to only one account at a time.
  • The interface can be confusing and full of jargon for beginners.
  • You need a premium plan to access some of the top features.
  • You cannot post direct posts on selected social media platforms.

Thomas C

I find their integration with social media platforms somewhat lacking. During my time with Hootsuite, I have scheduled countless posts, but the way the marriage between social media platforms and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes actually to publish your post.

3. Buffer


Another leading social media marketing tool is Buffer. It has an attractive interface and smooth functionalities for a better user experience. You can transform your social media marketing strategy using this powerful tool to drive better engagements on different social media platforms like Facebook, Twitter, YouTube, among others.

Buffer has some budget-friendly plans for enterprises and individuals to maximize their social media efforts.


  • You can manage and operate multiple social media accounts.
  • Buffer offers exclusive built-in analytics tools.
  • You schedule and create all your social media posts.
  • It has an intuitive UI/UX.
  • You can manage and view all the engagements from Buffer.

Fabiola S

It has been great. One of the greatest apps to save time monthly when it comes to content marketing. I like the way it connects all my networks in just one place. Keeping organized my content schedule saves me time every month.


  • The pricing of Buffer’s premium functions is a bit on the expensive side.
  • The platform can be confusing for a newbie.
  • You might experience some bugs and inaccurate data sometimes.
  • The analytics and tracking feature is not attractive.

Dennis M

When I first started using Buffer, the analytical side of the equation was included in all plans; now that it’s separate, it’s harder to justify the price tag.

4. Sendible


Sendible is one of the most creative tools for social media marketing. Global companies use it to promote their business with a tailored and result-oriented social media marketing strategy.

You can manage multiple social media platforms like Facebook, Instagram, YouTube, among others. Scale your social media growth engagements and business numbers easily with Sendible.


  • The entire social media management ecosystem is smooth and effective.
  • You can create enticing graphics for your social media post with the help of the Canva integration feature.
  • Sendible provides excellent customer support.
  • All the functionalities are top-notch.

Ethan S

Honestly the best social management tool I’ve used in any position and the most affordable with the most features at its price point. Even with some hiccups as any software has, it is still the closest to the tool I’d create in my perfect world!


  • The mobile version might experience crashes and bugs.
  • You cannot reuse and achieve posts for later use.
  • The premium features are expensive.
  • Content posting might be time-consuming.

Kelly J

My biggest struggle is, as the administrator, not being notified via email about bounced posts. It is frustrating that my clients receive emails about errors that result in posts not going out that they have to forward to me. I would rather be notified first and fix the issue.

5. Agorapulse


Agorapulse is one of the unique and elegant social media marketing tools that can assist you in achieving your social targets. If you want to use an easy-to-use platform as a beginner in the marketing world, then Agorapulse is the tool you can consider.

It has an intelligent management system and supports most of the top social media platforms to give a wider power to create a strong social media presence.


  • You can experience a 30 days trial to experience all the features.
  • It has a powerful analytical feature.
  • You get a complete premium package for your social media campaign with its premium version.

Kylie C

I like that you can easily assign stuff in your inbox to team members. Sending the product for review is very helpful too. I also appreciate the fact that I get a notification as soon as something might be wrong and then again when it is fixed. With other software I’ve tried, you don’t know something is wrong until a post doesn’t go out.


  • There are limited features compared to other top social media marketing tools.
  • There’s no extensive media library.
  • The platform might experience bugs and cause hiccups to the user experience.

Dan F

Unfortunately, the Calendar View does not have the ability to “drag & drop” posts from one date to another. It may seem useless or insignificant, but when you load your calendar with 20-40 posts per week across three different social platforms, editing posts 1×1 is rather cumbersome.

This wraps up the list of the top five social media marketing tools you can use and strengthen your social media presence. It’s your time to pick your best fit.

Time To Scale with These Outstanding Social Media Marketing Tools

Social media marketing tools are your assistance to ease off all the pressure from your shoulders and manage your social media campaign with more finesse and accuracy. You save time and energy and can extract precise results to achieve your business goals.

However, if you have to choose one out of all the best 5, SocialPilot can give you the best management and optimization experience to achieve your goals. It bridges the gap with its cost-effective nature and exclusive social media features to provide you with the best user experience.

So what’s making you wait? Get your hands on the best to achieve the best for your brand.

Frequently Asked Questions

🌟 Is it safe to use social media marketing tools?

If you use any top social media marketing tools, you don’t need to worry about data loss, privacy breaches (e.g. ransomware attacks), or virus attacks. But if you are using any of the mediocre tools available on the internet, then chances are you might face these issues.

🌟 Can third-party tools help in complete social media competitor analysis?

Yes, most of the top tools have the feature to completely scan through your competitors and provide you with detailed reporting about your competitor’s activities. You can analyze all the reports and strategize your social media marketing approach.

🌟 Do social media tools offer a free trial period with access to complete functionalities?

Yes, tools like SocialPilot offer a free trial period where you can explore multiple functionalities and get hands-on experience with social media marketing tools. After the trial period, you can decide whether you want to continue or switch to other tools.

🌟 Why are content scheduling and content calendars important for social media marketing?

Most of the top social media marketing tools provide you with the feature of content scheduling and content calendar because it is an important element for your social media efforts. You need to provide your audience with regular valuable content and escape the redundant posting process.

Scheduling your content and using a content calendar will help you achieve both of these targets.

🌟 Can I create social media strategies using social media tools?

Yes, you can create social media strategies using different social media tools as you can get the assistance of different aspects using the tools. From recommendations to complete competitor analysis, there’s a lot of things you can explore and use for your brand.

Author: Sweta Panigrahi

Sweta Panigrahi is a Content Writer at Her strongest pursuit is to capture social media happenings in her well-researched blogs. From codes to meme posts, her search history is a confounding mess. When not typing out blogs, you can find her in a sunny corner scribbling poems.