Did you know that 8.85% of worldwide social media users access Twitter?
With such an incredible growth rate, it has become one of the most popular social media platforms.
Twitter has the potential to skyrocket your business, as people worldwide have turned to Twitter as a marketing platform.
So, if done right, Twitter as a marketing tool can be a game-changing strategy in boosting engagement. Though it can be challenging because Twitter is primarily a microblogging platform, even if you are a newbie, you should not be discouraged about using it for your business growth.
But to make sure that you get top-notch results with minimal effort, here is a list of amazing Twitter marketing tools that will make this job a cakewalk for you!
So, let’s get straight into it.
Table of Contents
1. SocialPilot
Price: $35/month
First on our list of Twitter marketing tools is SocialPilot. It is the ultimate choice of professionals to double reach on Twitter. Apart from Twitter, it supports other social media platforms like Facebook, Instagram, LinkedIn, and Pinterest.
SocialPilot assists you in optimizing and analyzing everything from hashtags, Twitter mentions, audience engagement to the most popular tweets.
SocialPilot provides in-depth Twitter analytics, which enables you to schedule and manage your Twitter account. It has an all-in-one dashboard that serves you with scheduling, analytics, team & client management, content curation, and so much more.
Why Choose SocialPilot as Your Marketing Tool for Twitter?
- SocialPilot offers the impeccable service of advanced scheduling and publishing.
- It provides accurate analytics and insights into the growth of your account.
- It gives you the report of every Twitter mention and audience engagement.
- It helps you stay up-to-date by analyzing trending hashtags.
- SocialPilot allows users to mention other Twitter profiles while composing tweets to gain more reach.
- The in-depth Twitter analytics tool aids in managing a Twitter account with just a simple click.
- The content curation and RSS feed automation tools are time-savers that help curate relevant content.
- The Share Social Inbox feature ensures conversations are responded to and leaves no message unseen.
- The user can attach screenshots, memes, illustrations, photos, and the funniest GIFs to increase the response rate.
- The user can envision social content strategy with the social media calendar.
- SocialPilot has 3 plans: Professional, Studio, and Agency, priced at $35, $75, and $150.
What do people think about SocialPilot?
Luis Ignacio C.
I implemented SocialPilot as the primary tool for content management. SocialPilot is truly amazing. Apart from all that, they also offer you a complete section of analytics, which allows you to show the orderly evolution of your work.
Alexandra K
The scheduler function allows me to organize and post content for an entire month in advance. I can be sure that the content will be posted on time. I can also edit posts after they have been scheduled to go out, posts can be re-shared, and times changed/edits made. The platform is easily navigated and easy to use. The functions work quickly across all of our business’s social platforms. The social analytics component is very beneficial and serves as a great guide to understanding how your content is doing and who exactly your audience is.
Burt R
I own multiple businesses, all with multiple places I want to keep posts flowing, and this allows me one place to do it all in one dashboard. I also love the Calendar view, so I can see past and upcoming dates of posts.
2. TweetDeck
Price: Free
TweetDeck is an open-source browser Twitter marketing tool that enhances the social media experience by allowing users to control various feeds on a single screen. The service is free, and all it takes to use it is to create a registered Twitter account. Users can then choose the desired timelines to search messages, mentions, trending, notifications, etc.
TweetDeck is one of the most robust Twitter tools for marketing, real-time tracking, organizing, and engagement. It helps users in reaching their audiences and discovering the best of Twitter with minimal effort.
Pros
- TweetDeck can be a complete SMM tool for anyone whose business is present on Twitter. The app is free, and it allows extensive monitoring of this network.
- It allows users to publish and schedule posts from the TweetDeck dashboard.
- TweetDeck can be integrated with LinkedIn, Dropbox, Google Chrome, Firefox, Geckoboard, and Franz.
- It can be operated as a web application as well as Chrome and desktop.
Humberto R
This tool makes it easier for you to watch and respond to multiple accounts simultaneously, which is handy for people who spend a good portion of their “day” monitoring social media accounts. It also is convenient for watching trends and the flow of messages. Tweetdeck is a Twitter management tool.
Cons
- It does not allow video post scheduling.
- A post cannot be edited after it’s been scheduled.
Verified User
The user interface can be a bit busy. Having columns is nice but can also be a bit chaotic at times.
3. Tweepi
Price: $12.99/month
Tweepi is a Twitter tool that gives every feature a person or business needs to generate engagement. It brings more users to your profile and shows what they like about it. Users can retweet posts and look for individuals in their area. It is a great way to make a profile better without a lot of work.
With 1.5 million users, Tweepi is a reliable tool for Twitter marketing. It uses AI technology to track Twitter users in the area. It removes phrases that aren’t popular anymore and recommends new ones. It can also tell you who’s following and who isn’t.
Pros
- It uses AI technology to determine growth and engagement.
- Tweepi gets you real followers, unlike some other tools that generate fake followers.
- It effortlessly keeps track of views on videos and tweets.
- Both the free and paid plans aid in getting likes.
- Tweepi extends its services following 2 plans: Silver and Platinum, with monthly pricing of $12.99 and $24.99 each.
Sarah H
Tweepi helps me grow my presence on Twitter by following new members. The “Follow Followers” tool is a great way to follow people who have similar interests, and in turn, grow your own followers count.
Cons
- The service gives ideas, but that doesn’t mean they will work.
- The free version doesn’t allow you to use too many of the tools.
Verified User
It does not have a FAQ page or advanced actions I can take, for example, why does Tweepi suggest I follow this account? Under the “Follow Recommendations” Page, the button “Neither” can be confusing as to what it means. I think Tweepi can work on its UX writing to help users understand the wordings used better.
4. Buffer
Price: $100/month
Over 75,000 social media managers use Buffer as a Twitter marketing tool. It’s a comprehensive freemium social media management tool. It is best suited for anyone who wants to establish a presence on Twitter.
When Buffer was launched, it was a scheduling tool just for Twitter. But it has come a long way and has added scheduling to various social networks.
Pros
- Buffer provides a browser extension for Chrome, Firefox, and Safari to share content on different web pages.
- It comes with an effective planning and scheduling feature. It has also added features such as detailed analytics.
- The analytics feature can figure out whether or not the decisions on your content and schedule are relevant and trendy.
- It has numerous pricing plans for everyone, from small businesses to agencies or big companies.
Tessa B.
Buffer allows you to create and schedule posts to be shared directly to your desired social media page or pages. Buffer makes it easy to tag businesses (a recent addition for Facebook), share multiple videos, and plan out your content.
Cons
- Buffer extension lags in Google Chrome and requires development.
Daniel R
Though Buffer is free, Buffer also has its limitations providing users with up to 10 posts in advance at any given moment, no team sharing at any time, making it hard to do everything from one account. I have found that some features are hard to find, and it takes some digging to look for them. The UI is ok but could use some improvement.
5. Twitonomy
Price: $20/month
Next on our list of top Twitter marketing tools is Twitonomy. It is an award-winning cloud-based social media management software. It is designed to assist small, medium, and large size businesses.
Twitonomy is an analytics app that helps users get the most out of Twitter. It provides in-depth statistics of any Twitter users, insights of followers, mentions, favorites & retweets, analytics on hashtags, and monitors tweets.
Pros
- It is a web-based tool that offers both free and premium versions.
- For more advanced features, they also have a premium version starting at $20 per month.
- It provides analytics about your followers and the accounts that you follow.
- It assists in checking the performance of keywords, campaigns, brands, etc., which helps you analyze future prediction and execution.
- It aids you in optimizing your content and engagement strategies on Twitter.
Haifang Li
Twitonomy is a nice app that lets you analyze tweets on a single page. Although it can get quite cramped, it’s great to have everything you need to know on a single page!
Cons
- The analyzed data might not always be accurate.
Michael H
Twitter Analytics now does basically everything it can do, except comparing other profiles. No in-depth analytics to help me do my job better.
6. Tweepsmap
Price:$7/month
Last but not least is Tweepsmap. It is yet another amazing Twitter marketing tool to track all your Twitter activities from a single dashboard. It provides in-depth analytics, analyzing all engagement metrics and scheduling posts at best times; this tool comprises it.
It helps you gain knowledge about your followers, their opinions, and how they engage so that you can make smart marketing decisions.
Tweepsmap gives 4 different plans to its users: Starter, Growth, Advanced, and Enterprise plans priced at $14, $29, $49, and $149 per month. It also provides a free plan.
Pros
- It is an all-in-one SaaS social marketing tool that connects audience intelligence with comprehensive publishing and has inbuilt tools to stimulate targeted social media campaigns.
- This tool provides great analytics for campaign planning. This tool is constantly evolving.
- It assists in content curation and analysis of Twitter accounts as well.
- Customer segmentation, keyword filtering, multi-account management are some other primary features of Tweepsmap.
Garin K
My favorite feature of Tweepsmap is the pipeline tweet scheduler tool. Using this tool, you can put your tweets on autopilot, knowing they will deploy at the best time based on where your audience is in the world.
Cons
- Some users find it difficult to use this tool.
Susan T
It is not the most intuitive software and is not necessarily easy to use. There are elements that would be improved by a bit of a UI/UX with some customers who are not as technical — I’d be happy to do this type of focus group with the team b/c I believe in the platform.
What will you choose?
Generating quality leads from social media has become challenging, but it need not be difficult if you have the right tools to filter. And while Twitter is an essential part of social media marketing, you should expand your brand to multiple social media channels.
Why invest in just a Twitter marketing tool when you can get an extensive social media marketing tool on the same budget?
That’s right, for the same price, instead of investing in an ordinary Twitter marketing tool, you can choose a comprehensive social media automation solution like SocialPilot. Get your free trial today to see the impact it makes on your business.
Frequently Asked Questions
🌟 Is Twitter a good place for marketing?
Yes, with over 396.5 million active users, Twitter is an amazing social media channel for marketing.
🌟 What are the best Twitter marketing tools?
The best Twitter marketing tools that will help you increase your Twitter engagement are:
- SocialPilot
- TweetDeck
- Tweepi
- Twitonomy
- Buffer
- Tweepsmap
🌟 Can SocialPilot help in Twitter marketing?
Yes. With deep Twitter analytics and customized publishing for Twitter profiles, SocialPilot is a comprehensive and cost-effective Twitter marketing tool for your brand.
- They help in monitoring social media engagement on various platforms.
- They help in scheduling posts in advance and save a lot of time.
- They can manage multiple accounts.
- They enable smooth collaboration and workflow.
- They help connect with leads faster.
- They analyze your audience and predict the best time for you to post social media content.
🌟 Are there any free Twitter marketing tools?
Yes, there are a few tools that assist in Twitter marketing for free but have restricted features.
- TweetDeck
- Twitonomy
- Twitter Analytics
🌟 Is it possible to create 2 Twitter accounts with the same email?
No, you can create only 1 account per email address.
