7 Metricool Alternatives For Better Scheduling and Analytics in 2025

I’ve spent years working with different social media management tools, and Metricool has its fair share of fans, myself included. But here’s the thing: it’s not without its challenges.

Integration issues and performance hiccups can slow you down, especially if you manage multiple social media accounts. Plus, on the free plan, LinkedIn access and the mobile app are locked out. Well, it’s not exactly the most intuitive experience.

Sound familiar? If you’re dealing with these roadblocks, you’re not alone. But don’t worry, I’ve got you covered.

Let’s explore the 7 best alternatives to Metricool that could be the solution you’ve been looking for! Ready to level up? Let’s dive in!

Top Metricool Alternatives at a Glance

Finding the right tool can be tricky, but don’t worry; I’ve got you covered! Here are the best 5 tools at a glance:

7 Metricool Alternatives To Boost Your Social Game

1. SocialPilot

In my experience, SocialPilot stands out as one of the best Metricool alternatives for agencies, SMBs, and freelancers looking for a powerful, cost-effective tool. Unlike Metricool, which is limited in analytics and platform support, SocialPilot offers unlimited scheduling, direct publishing, and advanced reporting across all social channels, including Google Business Profile and Pinterest.

This is a game-changer, especially for agencies managing multiple clients. SocialPilot also shines with its team collaboration tools, such as Approval-on-the-Go and a unified social inbox, making it far more efficient for client interactions and engagement than Metricool. 

While SocialPilot’s features can feel overwhelming for newcomers, its scalability and in-depth insights are invaluable for businesses looking to grow their social presence. If you need a tool with advanced features and team collaboration, SocialPilot is the better option.

Best for:

Freelancers, Agencies, SMBs, and Multi-location brands

Rating:

4.5/5 (G2)

Verne B. – 5 Stars

I can schedule all my client’s posts in one central place. It is very cost-effective, and the API into Meta is seemless. There are no issues like with some of the other tools out there. Access via the Business Manager has no issues, whereas if you used other platforms, they require you to have access to the page as an individual, not a business.

Key features:

• Bulk scheduling
• In-depth analytics
• AI Assistant for content ideas and creation
• Unified social inbox for engagement
• Content calendar

Pros:

• SocialPilot offers much more detailed and accurate reporting compared to Metricool’s chunky and limited analytics.
• SocialPilot supports more platforms, including Google Business Profile, Pinterest, and BlueSky.
• Agencies can customize reports and share them with clients.
• SocialPilot aggregates comments, DMs, and mentions in one place for seamless engagement.

Cons:

• SocialPilot’s interface can overwhelm new users, while Metricool offers a cleaner, more intuitive design.
• While SocialPilot offers some social monitoring, Metricool does better with basic hashtag tracking and listening features.

Pricing:

SocialPilot offers four pricing plans: Standard ($50 per month for 3 users), Premium ($100 per month for 6 users), Ultimate ($200 per month for unlimited users, and Enterprise (Custom)

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2. Hootsuite

When searching for a Metricool alternative, I stumbled upon Hootsuite, and it’s clear why it’s a top choice for serious social media managers. Hootsuite packs powerful features like real-time engagement tracking, allowing you to monitor DMs, comments, and mentions across multiple social media platforms all in one place.

While Metricool offers some collaboration tools, Hootsuite takes it a step further with its team collaboration and approval workflows, making it perfect for larger teams or agencies. The content library and media storage are game-changers for content creation and repurposing.

However, Hootsuite can feel a bit overwhelming at first, and its user interface might not be as intuitive as Metricool’s. If you’re managing several clients or need advanced features, Hootsuite is the way to go. For those who want simplicity and budget-friendliness, Metricool might still be the better choice.

Best for:

Large businesses, Agencies, Professionals, and Enterprises

Rating:

4.2/5 (G2)

Loti F. – 4.5 Stars

Hootsuite has been a daily game-changer for managing social media. Scheduling content is incredibly easy, and logging into all my accounts is seamless—I can switch between them without any hassle, which saves me so much time. It’s also super reliable, and I love that it alerts me immediately if an account disconnects, although that’s a rare occurrence.

Key features:

• Content scheduling and bulk post-scheduling
• Social media monitoring
• Track brand mentions and sentiment
• Comprehensive analytics
• 100+ integrations support

Pros:

• Hootsuite offers more in-depth analytics and reporting features compared to Metricool.
• You can quickly respond to comments, messages, and mentions from one dashboard.
• The approval workflows help me and the team set and workflow.

Cons:

• Hootsuite’s pricing plans are higher than those of Metricool and can be a bottleneck, especially for small businesses.
• Due to excessive features, users with simple needs can feel the UI complicated.

Pricing:

Hootsuite offers three pricing plans: Professional ($99 per month/10 social accounts), Team ($249 per month/20 social accounts), and Enterprise (Custom/50 social accounts).

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3. AgoraPulse

I’ve used Agorapulse for a while now, and if you manage social media engagement, it’s a game-changer compared to Metricool. Agorapulse excels with its unified social inbox, which lets you monitor comments, messages, and mentions across platforms in one place, which is super helpful for staying on top of customer interactions.

It also shines with social listening, so you can easily monitor trends and conversations relevant to your brand.

However, Metricool has a more intuitive user interface and is great for budget-conscious users. Agorapulse offers more team collaboration and advanced analytics, but it is more expensive.

If you’re running a small business or just starting, Metricool is a solid choice. But if you need advanced social media engagement and deep insights, Agorapulse is the way to go.

Best for:

Social media managers, Agencies, Brands, and Enterprises

Rating:

4.5/5 (G2)

Maria H. – 4.5 Stars

The publishing features and content calendar on Agorapulse are incredibly helpful. I am a project manager for our small business digital marketing agency, and ever since we switched to Agorapulse, our social media management has run so much smoother. Bulk publishing for our clients is easier with Agorapulse than publishing natively. The calendar and its features help keep me and our other project manager on track.

Key features:

• Bulk schedule up to 200 posts
• AI assistant for caption generation
• Customizable reports
• Paid ads campaigns management
• Social listening

Pros:

• Agorapulse’s inbox for managing comments, DMs, and mentions is far more comprehensive than Metricool’s scattered social interactions.
• With Agorapulse, you can track mentions and monitor sentiment, which Metricool doesn’t provide as robustly.
• Agorapulse has better team workflows and approval features for larger teams.
• It has Pulse Link-in-bio.

Cons:

• It is significantly more expensive than Metricool.
• Some users reported posts not getting published.

Pricing:

AgoraPulse offers four pricing plans: Standard ($99/month per user), Professional ($149/month per user), Advanced ($199/month per user), and Custom (Custom pricing). It also offers a Free plan.

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4. Sendible

After using both Sendible and Metricool, I found that Sendible is a strong alternative, especially for mid-sized agencies and businesses that need seamless team collaboration and flexible pricing.

The customizable dashboard in Sendible offers a more tailored approach for managing tasks and metrics, which can be a bit cumbersome in Metricool. One of Sendible’s standout features is its ability to handle Instagram posts, including various post types.

Sendible also seamlessly integrates with WordPress, Medium, and Google Business Profile, simultaneously making it perfect for managing blogs and social media. Meanwhile, Metricool lacks such integrations and has a more basic scheduling system.

If you’re looking for an all-in-one, advanced scheduling and content management, Sendible is the way to go, but Metricool remains a simpler, budget-friendly option.

Best for:

Mid-sized businesses, Social media managers, Creators, and Teams

Rating:

4.5/5 (G2)

Kimberly T. – 5 Stars

With Sendible, I easily schedule my social media posts. I am single-handedly responsible for the entire marketing of the company, so when I go on holiday, I find it important that the social media posts continue. I couldn’t live without Sendible anymore.

Key features:

• Customizable dashboard
• Smart queues
• Seamless integration with WordPress and Canva
• Instagram scheduling
• Comprehensive analytics and reports

Pros:

• Sendible offers a more robust and tailored dashboard to track key performance metrics.
• Sendible’s smart queues automate scheduling.
• Sendible provides more in-depth analytics and detailed reporting than Metricool.

Cons:

• While Sendible has a mobile app, it doesn’t offer all the functionality of its web version.
• There is no free plan.

Pricing:

Sendible offers five pricing plans: Creator ($29/month for 6 social profiles), Traction ($89/month for 24 social profiles), Scale ($199/month for 49 social profiles), Advanced ($299/month for 100 social profiles), and Enterprise ($750/month for 400 social profiles).

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5. Sprout Social

Using Sprout Social was a game-changer for me when managing larger teams and scaling social media efforts. Unlike Metricool, which is simple and great for smaller businesses or solo creators, Sprout Social offers in-depth analytics, social listening, and a unified social inbox that tracks all interactions in one place.

Sprout Social is perfect for agencies that need team collaboration, as its approval workflows and task management features make collaboration seamless. However, It can be overwhelming for beginners and pricier for small businesses compared to Metricool’s more budget-friendly pricing and straightforward interface.

Sprout Social is the best choice if you need detailed insights, advanced reporting, and collaboration tools to scale your social media strategy. However, Metricool is still a solid option for simpler and more affordable needs.

Best for:

Large teams, NGOs, Non-profits, and Enterprises

Rating:

4.4/5 (G2)

Jillian B. – 4.5 Stars

User-friendly and streamlined. I love having the calendar with all of my channels right in my front view and the ability to reschedule and duplicate things with just a click. I like the alt-text and best times to post features as well. I enjoy that I can also utilize social listening tools and keep tabs on my brand in the same dashboard.

We recently started using Reviews in Sprout and the platform is so much more user-friendly than other large platforms I have used in the past.

Key features:

• Advanced scheduling and publishing
• Monitor brand sentiment and trends
• Automated reporting
• Content curation
• Track keywords and hashtags

Pros:

• Sprout Social offers more in-depth analytics and social listening capabilities.
• You get better content discovery and curation tools.
• Manage paid and organic campaigns from one dashboard.

Cons:

• The UI needs time to adapt to it.
• It is priced on the higher end.

Pricing:

Sprout offers pricing plans starting from Standard ($249/month for 5 social profiles), Professional ($399/month/unlimited social profiles), Advanced ($499/month for everything in professional plus Helpdesk assist), and Enterprise (Custom). There is also a 30-day free trial.

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6. Buffer

I’ve spent quite a bit of time using Buffer, and honestly, it’s perfect if you’re just getting started or need something simple. Buffer’s UI is super easy to use for freelancers or small businesses, and whether you’re scheduling posts or tracking performance, it’s all pretty straightforward.

Buffer doesn’t have the in-depth analytics or social listening features of Metricool, but it definitely has the edge when it comes to simplicity and affordability. Metricool is great for managing Google Business Profile and offers a smoother mobile app, but Buffer still delivers great value for solo creators or smaller teams.

If you’re looking for something budget-friendly and easy to navigate, Buffer is a solid choice. But if you need more advanced features, Metricool might be more up your alley.

Best for:

Freelancers, Solopreneurs, Creators, and SMBs

Rating:

4.3/5 (G2)

StartupStage S. – 3.5 Stars

Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure if it was my content of a bad week for social engagement.

Key features:

• Automate post scheduling
• Content calendar
• Landing page builder
• Instagram direct publishing
• Post preview

Pros:

• Buffer has a much simpler and more intuitive interface, making it easy to use for beginners.
• The preview feature lets users see how their posts look across social media platforms.
• Buffer’s browser extension makes adding content to your social schedule quick and easy.

Cons:

• No bulk scheduling.
• Buffer’s analytics are less advanced compared to Metricool.

Pricing:

Buffer offers two pricing plans: Essentials ($6 per month/channel), and Team ($12 per month/channel). There is also a Free plan.

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7. Later

While compiling this list of Metricool competitors, I tried Later, and I should admit it stood out, especially for creators and growing businesses. What impressed me most was its visual content scheduling—the drag-and-drop calendar and post preview made managing posts incredibly easy.

Later outshines everyone when it comes to Instagram Stories, Pinterest Pins, and visual planning, features Metricool doesn’t quite match.

I also loved how Later’s content library and post tagging made organizing and reusing content a cakewalk. One unique feature that caught my eye was Later’s link-in-bio, which helps boost engagement and conversions without needing a website, something Metricool lacks.

If you’re focused on Instagram and visual content, Later is a great choice, but Metricool might still be the better fit for more analytics and overall platform versatility.

Best for:

Creators, SMBs, Marketing managers, and E-commerce brands

Rating:

4.5/5 (G2)

Casey G. – 3.5 Stars

I like the full calendar view you get of your week worth of content. I also find the analytics page very helpful for when I’m doing my monthly overview of content performance.

Key features:

• Drag and drop calendar
• AI assistant for post ideas and captions
• Instagram Story and Reels scheduling
• Link-in-bio
• Hashtag suggestions

Pros:

• Later’s drag-and-drop calendar is intuitive and highly visual, making content planning and organization easier than Metricool’s simpler interface.
• Later excels with Instagram Story and Reels scheduling, which Metricool doesn’t support.
• The content library in Later makes media organization and reuse much easier.

Cons:

• Later’s analytics are less detailed and in-depth compared to Metricool’s more advanced reporting and insights.
• Later focuses mainly on Instagram and Pinterest, while Metricool supports more platforms like Google My Business and LinkedIn.

Pricing:

Later offers five pricing plans: Starter ($25 per month/1 user), Growth ($45 per month/3 users), Advanced ($80 per month/6 users), Agency ($200 per month/10 users), and Enterprise (Custom).

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5 Key Factors You Need to Consider While Choosing a Metricool Alternative

When you’re on the hunt for the perfect Metricool alternative, it’s easy to get lost in the sea of options. But as someone who’s navigated these waters for years, I’ve learned that the right choice comes down to a few key factors that truly make a difference.

Here’s what you need to keep in mind before making your decision:

1. Platform Support

Consider which social media platforms you manage. Some tools offer better integration with Instagram, Pinterest, or Google Business Profile than others. Ensure the tool supports all the platforms you need to manage efficiently.

2. Features and Functionality

Evaluate if the tool offers advanced features like social listening, hashtag tracking, and in-depth analytics. Some tools focus on scheduling, while others provide more comprehensive engagement and performance tracking tools.

3. Ease of Use

Choose a tool that’s user-friendly and matches your comfort level. If you’re new to social media management, look for a tool with a simple interface and fewer complexities. For experienced users, more advanced features may be essential.

4. Collaboration and Team Management

For agencies or businesses with teams, collaboration features like approval workflows, multi-user access, and content planning tools are crucial. Check if the tool allows seamless teamwork and client collaboration.

5. Budget and Pricing Plans

Always consider your budget and the pricing model. Many tools offer affordable entry plans, but evaluating whether the tool offers the right set of features for the price is essential. Don’t overspend on features you don’t need.

Which Metricool Alternative Did You Select?

So, whether you’re a freelancer, small business, or part of a growing agency, finding the right tool really depends on your specific needs. If you’re starting out or need a budget-friendly option for simple scheduling and good analytics, SocialPilot might be the perfect fit.

But if you’re looking to scale and need advanced features like social listening or in-depth analytics, Sprout Social or Sendible could offer you that extra edge.

Remember, tools like Later are perfect for Instagram-centric content, while Agorapulse shines for engagement and team collaboration. Don’t overcomplicate it—pick a tool that works for your current needs, and don’t be afraid to evolve as your business grows. You’ve got this!