TikTok is the newest and most popular territory where every brand and individual wants to be present.
The platform has more than a whopping 1 billion active monthly users. Where else can you get a crowd so big and hungry for content!
It is known for giving people creative freedom. But ever since TikTok for Business was launched, businesses have flooded the platform. Even if the market is there, not everyone knows how to make money on TikTok.
In this blog, we’ll try to give away some trade tricks to do it right on TikTok, be it a brand or a solopreneur. If you use the platform correctly, you can make some quick big bucks here.
But first, let’s have a look at some benchmarking figures about how much creators on TikTok earn.
Table of Contents
How Much TikTokers Earn
It’s difficult to figure out exactly how much you can make on TikTok. But from observed trends, it is more likely for you to earn a good income if you have a follower count of more than 1 million.
You might be shocked to know, the highest-paid TikTokers grossed a combined income of $55.5 million in 2021. This is a 200% hike from the previous year.
The relationship of earnings from TikTok with the number of followers and engagement rates is direct. Being a creator with followers above 100,000 can earn you anywhere from $200 to $5000 a month. Whereas celebrities can earn $100,0000 and $250,000 for sponsored content.
But how do you get paid on TikTok?
Well, strategies like finding and collaborating with the right brands and influencers can help you make it big on the platform.
Here are some ways how to get paid on TikTok.
9 Steps on How to Make Money on TikTok
1. Join Creators’ Fund
This is the in-app money-making opportunity for creators directly from their content. If they satisfy the given criteria, any creator from the platform can apply for the TikTok creators’ fund.
And here are the conditions:
- You have to be of legal age, i.e., 18 years old.
- You have to be located in the US, UK, France, Germany, Spain, or Italy.
- You must have a follower count of 10,000 and above.
- Your TikTok videos must have more than 100,000 views in the last 30 days.
There are no well-defined rules for how much the video creation platform pays. But consensus says that creators get paid 2 to 4 cents for every 1000 views on their videos.
So if you have a decent number of followers, the Creators’ fund can be genuinely beneficial for how to make money on TikTok for your brand.
2. Partner-Up with Brands
Brands are always looking for social media influencers who can help them increase their reach and market their products or services.
If you have a considerable number in your audience, you can collaborate with a brand. They will pay you directly or offer you their products in exchange for you talking about them in your TikTok video.
On asking the most prominent creators, they revealed that this is the best way to get paid from TikTok. A famous influencer can earn up to half a million dollars from just a single brand partnership.
3. Sell your Products on TikTok
TikTok has enabled its users to create and run shoppable pages on the platform in collaboration with Shopify. Users can directly display their product, and the audience can buy and pay right from the app itself.
However, remember that you need to have a TikTok for Business account to sell your merchandise from TikTok.
Users can also indirectly sell by including hashtags or links with their videos or in the bio, which will take the buyer to the landing page of their website. This is more of an indirect approach to how to get paid on TikTok, and marketers will see a boost in sales all the same.
4. Receive Gifts from the Audience
TikTok has this fun feature that allows the audience to show their love to their favorite creators. Users can buy virtual gifts and coins from the app. They can then give them to TikTokers during live streams.
If you are on the receiver’s end, know that these gifts can be exchanged for real cash.
But if you want to earn this way, remember to go live when the bulk of your audience is likely online. This way, the chances of more people joining will be substantial, and engagement rates will go up for sure. You can use social media analytics tools to gauge your audience and look into further insights effectively.
5. Advertise on TikTok
If you are a service or a product-based business, you can use TikTok solely for advertising. TikTok for business has several types of paid advertising features. You can make in-feed ads that will appear on your audience’s “For you” page.
We know what you must be thinking. It’s an investment, but the returns will be worth it. As mentioned before, where else can you get a more extensive reach to your target demographic?
6. Music Promotion
Would you disagree with us if we say that nowadays, we discover new music from TikTok first?
It is common for artists to post their music videos and other content on social media. This has been how many famous artists have been discovered by the industry.
But a lot of prominent record labels pay big bucks to influencers to use and promote their tracks. This can be in the form of specific reels or starting a massive hashtag campaign.
It is the best pro tip for budding artists. This is how to make money on TikTok and showcase your talent.
7. Managing Influencers
There is no lack of creators who can make the most creative content on TikTok. But not all creators are good marketers. So these creators might not know how to make money on TikTok from their content.
How do you get paid on TikTok without making content? By marketing for tons of other creators!
Here is where you can crack the deal and take away the jackpot. You can offer aspiring content creators and influencers who want to make it big on TikTok your management services. This might include their TikTok behind-the-scenes activities like collaborations, brand negotiations, advertising, etc.
Both of you get benefitted this way.
There are some excellent social media marketing management tools available to make your work easier.
8. Offer a Patreon Subscription
Subscription-based business models are on the rise. You can start a Patreon channel and provide subscribers with special privileges and exclusive content if you have a devoted audience. They will surely follow your exclusive content.
These types of packages are commonly offered at very minimal prices. You charge $1 a month, which any loyal fan would agree to pay. Later you can create a multi-tier subscription with a premium offering to hike your income.
Since the launch of Patreon, the subscription holding audience there has been rising every year exponentially. This proves the effectiveness of the platform. Patreon is a sure-shot way how to make money on TikTok if you have a dedicated audience.
9. Team Up with Influencers
If you are a brand looking for an avenue for better marketing your business on TikTok, influencers are your answers. Connecting with the right influencers can boost your reach drastically.
TikTok provides an excellent platform in the creator marketplace where the brands and influencers can connect and collaborate successfully. That’s how to make money on TikTok wisely.
Here’s one example. HyperX Signs TikTok Sensation Bella Porch as Brand Ambassador and Microphone Campaign Spokesperson. The 24-year-old TikTok sensation has 84 million followers.
As a leading brand in gaming and esports, HyperX, the gaming peripherals team at HP, and Porch, a rising star in music and gaming, both formed a successful collaboration beneficial for both.
All of these money-making routes will help you get paid from the platform. But you must have noticed that almost all these require you to have a solid follower base. That is the most important metric.
But how many will achieve the purpose that is very complicated to put a tab on? But marketers need to know. What number is good enough exactly?
How Many Views to Make Money on TikTok
When it comes to social media platforms, the more followers you have, the more successful you are considered to be. But how many views do you need to make money on TikTok? That’s the main question here.
TikTok has a minimum requirement of 100,000 views in the last 30 days for you to make money from TikTok through creators’ funds directly. Also, you need 10,000 followers at the least.
But really, the concept of “how many views to make money on TikTok” becomes null and void when there are so many indirect ways to do it which are actually legitimate.
All these trade tricks do work well but remember, content and audience engagement work best on platforms like TikTok.
If you are providing good content, you will come to the notice of people. And that will bring you engagement which will boost your brand awareness.
Being well-aware of public opinion might help you with more effective branding. Keep an eye out for what kind of engagement you are drawing with the help of social media listening tools.
Expert Tips to Strengthen Your TikTok Presence
Here are some effective tips for you to maintain a stale presence on TikTok:
- Identify your target demographic
- Be regular with your posting
- Follow the latest trends
- Participate in challenges
- Post your authentic content
- Interact with your audience religiously
These are some basic but crucial steps a marketer must take to build a brand on the platform successfully.
That is how one makes money on TikTok. It’s all about cost-effective marketing strategies and an inflow of content people want to see.
We hope this blog helps you discover ways to make money on TikTok. Keep an eye out for more insightful content related to social media marketing. If you have any crucial insights to share, do consider writing for us.
Frequently Asked Questions
🌟 How to make money on TikTok?
To directly earn from TikTok, you have to apply for the creator's fund. It is the in-app earning method for creators. If you have 10,000 followers and 100,000 video views for the last 30 days, you are eligible for this fund. Also, you have to be living in the US, UK, France, Germany, Spain, or Italy.
🌟 How many followers do you need to make money on TikTok?
To be earning from TikTok, you have to have at least 10,000 followers. But for indirect methods like brand and influencer collaborations, sponsored content, audience gifts, etc., you don't need a benchmark number of followers.
🌟 How much do TikTokers make for views?
If you are qualified for a creator's fund criteria, TikTok pays its creators $0.02 to $0.04 for every 1000 views on their content. This means getting 1 million views will earn you $20 to $40.
🌟 Do TikTokers get paid for gifts?
Yes, TikTokers get gifts from their fans on the platform, which can be converted into money. Users can do live streams once they have reached 1000 followers. During these live sessions, the audience who have joined can give gifts to the creator to show their love.
🌟 Can you cash out TikTok coins?
Yes, once the creator has earned around 100,000 coins, which amount to nearly $100, you can withdraw from TikTok. Coins are converted to diamonds, which then can be cashed out.